搜索
CorporateKPIsofHMGCHMGCHRProjectConfirmed2MethodologyandRationaleofDevelopingCorporateKPIsCorporateKPIsBusinessStrategiesofHMGCBusinessObjectivesKEYActivitiesCorporateKPIsDept.ResponsibilitiesGlobalKPIsguideBestPracticesBOTTOM-UPTOP-DOWNDevelopingCorporatelevelKPIsbasedonorganization’sbusinessstrategiesDoublecheck,optimizeCorporateKPIstosupporttop-downwayDept.ResponsibilitiesDept.ResponsibilitiesDept.Responsibilities3ProcessofdevelopingcorporatelevelKPIsofHMGCFollowingtheSMARTprinciplesofdevelopingKPIalignedwithbusinessstrategiesofHMGC,takingthetop-downwaytocascadebusinessstrategiestospecificcorporateKPIExplorenewbusinessmodellocallyCreatevalueaddedOptimizeandimprovesupportingandservicecapabilitiestosubordinariesSalesvolumereachedto1millionuptoYear2010BusinessobjectivesPerformanceIndicatorPerformanceIndicatorStrategiesofHMGCStrategicobjectivesTechnology/localization•SettinguptechnicalcenterofChina•Developinglocalizedvehicle•ProvidingtechnicalsupportstosubordinariesOutput/valueadded•Supportingnewentities’establishment•Supportingnewplantsestablishment•Takingmeasurestofaceupwiththeupgrowthofafter-salesmarketOperationalmanagement/HR•Optimizingreportingprocessatoperationallevel•Improvingoperationalefficiency•Attractingandretainingtalentedpeople•Optimizinge-commercesystemBranding•Brandinglocally•CooperatingHQ’smarketingcommunicationactivities•Providingsalessupportsforsubordinaries•OrganizingcommonwealactivitiesKeyActivitiesKeyPerformanceIndicatorsKPISMART4AboutBSCBSC：BalanceScore(BSC)Cardisapowerfultoolexistinginthemarkettomeasurethebusinessperformancefrom4aspects,namelyFinance,Customer,ProcessandLearning&development.ThistoolcanbetterreflectthefollowingbalancesbetweenFinanceandNon-finance,Internalandexternal,processandresultCustomer/MarketFinancearketRevenueincrease/CostcontrolIdentifyingtargetedcustomerandsatisfyitsexpectationProcessLearning&developmentstablishingframeworktocontinuousimprovementandinnovationExcellentprocessing•Technicalmanagement•Riskmanagement•Productivity•Talentdevelopment•Serviceinnovation•Newproductdevelopment•Mareketshare•Servicequality•ClientrelationshipdevelopmentBSC：ByusingBSCtool,wecanmakesureifcorporateKPIisbalancedfromthe4aspects,finance,customer,processandlearning&development.5CorporateKPIsSummaryBSCDIMENSIONS序号No.KPI指标名称NameofKPI-English财务类Financial1ROIROI2进口车辆销售额达成率Salesrevenueofimportedcars客户/市场类Customer/Market3品牌形象广告质量评定级别Qualityofadvertisingaimedtobuildingbrandimage4公共关系维护质量评价MaintenancequalityofPublicRelationship5经销商营利能力DealerProfitability6（外部）客户满意度OnlyForImport:(terminal)CSI,SatisfactoryIndexofSubordinates(SIS),SatisfactoryIndexofdealers(SID)内部管理类InternalManagement7管理信息与汇报质量评价等级Effectivenessevaluationofinformationcollection,analysis,andreporting,etc.8一般物资采购管理质量等级PerformanceappraisaltoGeneralGoodsprocurement(timely,cost-effectiveness,etc.)9（内部）员工满意度Employee’sOpinionSurvey（EOS）10电子商务体系建设完成情况EcommerceProjectestimation学习/发展类Learning/Development11公司关键员工主动流失率Voluntaryturnoverrateofkeystaff12培训计划完成率与满意度Completionrateoftrainingplanandsatisfactionindex综合评价CompositiveEstimation13战略规划制定有效程度评价OverallefficiencyestimationofHMGC’sbusinessstrategy6FinancialKPIsBSCDIMENSIONS序号No.指标来源OriginKPI指标名称NameofKPI指标定义definition量化方法MeasureWay信息提供InformationProvider关键战略举措KeySuccessFactors其它Others财务类Financial1提升总体投资回报率ImprovingoverallROI-ROI息税后利润总额/投资总额netprofit(aftertax)/amountofinvestment比率RatioHMGC财务HMGCFinance2进口业务不断提升Fastupgrowthofimportedcar-进口车辆销售额达成率Salesrevenueofimportedcars实际/计划ActualvsTarget比率RatioHMGC财务HMGCFinance7Customer/MarketBSCDIMENSIONS序号No.指标来源OriginKPI指标名称NameofKPI指标定义Definition量化方法MeasureWay信息提供InformationProvider关键战略举措KeySuccessFactors其它Others客户/市场类Customer/Market3本地化的品牌经营Brandinglocally品牌形象广告质量评定级别（及时性、效果评价）QualityofadvertisingaimedtobuildingbrandimagePart1:广告与宣传活动组织完成次数(实际组织次数/计划组织次数)-30%Complementratioofadvertisingandpropaganda(ActualvsPlan)比率营销企划部/企划支援室Marketing/Part2:广告与宣传活动有效性-30%Effectivenessofadvertisingandpropaganda市场调查结果SurveyResultACNielsenor:央视市场研究股份有限公司(CTR)Part3:品牌认知度（BA）-40%BrandAwareness(BA)市场调查结果SurveyResultJ.D.Poweror:ACNielsenor:PLURAL4最佳实践Bestpractice公共关系维护质量评价MaintenancequalityofPublicRelationship8Customer/Market(Cont’d)BSCDIMENSIONS序号No.指标来源OriginKPI指标名称NameofKPI指标定义Definition量化方法MeasureWay信息提供InformationProvider关键战略举措KeySuccessFactors其它Others客户/市场类Customer/Market5-最佳实践BestPractice（外部）客户满意度(ExternalCSI)（终端）客户满意度(TerminalCSI)市场调查结果SurveyResultJ.D.Poweror:ACNielsen（内部）关联企业满意度(SatisfactoryIndexofSubordinates)(SIS)市场调查结果SurveyResultJ.D.Poweror:ACNielsenor:GFK经销商满意度调查度SatisfactoryIndexofdealers(SID)市场调查结果SurveyResultJ.D.Poweror:ACNielsenor:GFK6-最佳实践BestPractice经销商盈利能力DealerProfitability实际利润率/计划利润ActualProfitabilityratevsPlan比率RatioHMGCFinancial9InternalManagementKPIsBSCDIMENSIONS序号No.指标来源OriginKPI指标名称NameofKPI指标定义Definition量化方法MeasureWay信息提供InformationProvider关键战略举措KeySuccessFactors其它Others内部管理类InternalManagement7建立高效的内部管理信息沟通体系Improvingtheefficiencyofinternalcommunicationsystem-管理信息与汇报质量评价等级(及时性、全面性、准确性)Effectivenessevaluationofinformationcollection,analysis,andrepo