房地产策划毕业设计

-0-摘要本报告以确定西安市城东“幸福东岸”项目是否可行为目标，主要是对项目背景及概况、项目市场分析情况、项目定位、项目的开发成本及未来的经济收益等进行调查分析。然后通过一些经济评价指标，例如投资回收期、内部收益率、净现值、投资利润率、投资利税率及资本金利润率以及不确定分析等对项目未来的经济效益作出客观科学的评价。本文主要包括十个章节,分别为房地产开发项目可行性研究总论；房地产开发项目可行性研究的市场环境分析与市场调查；房地产开发项目的区域状况与建设条件；房地产开发项目的规划设计方案；房地产开发项目开发进度安排；房地产开发项目营销方案；房地产开发项目的投资估算及资金筹措、房地产开发项目的财务评价、房地产开发项目可行性研究结论及建议。关键词：可行性研究市场分析与调查规划与设计财务评价不确定性分析AbstractThisreportregardthatwhethertheprojectofHappinessinEastcoastisfeasibleasthegoal,whichismainlytoinvestigatethebackgroundandgeneralsituation,marketanalysis,projectpositioning,developmentcostsandfutureeconomicbenefitsoftheproject.Then,throughsomeeconomicindex,suchastheperiodforrecoveryofinvestment,internalrateofreturn,netpresentvalue,profitratioofinvestment,profitandtaxinvestmentratioandcapitalprofitmargintomakeaobjectiveevaluationfortheeconomicreturnsinthefuture.Thispapercontainstensections,whicharethesummaryoffeasibilitystudyofexploitationprojectofrealestate;Theconstructionconditionsofexploitationprojectofrealestate;PlanningandDesignofexploitationprojectofrealestate;Arrangementofprojectdevelopmentofexploitationprojectofrealestate;Marketingplanningofexploitationprojectofrealestate;Investmentestimateandfoundraisingofexploitationprojectofrealestate;economicevaluationtofexploitationprojectof-1--1-realestate.Theconclusionandsuggestionsoffeasibilitystudyofexploitationprojectofrealestate.Keywords:feasiblilityresearch,marketanalysisandinvestigation,planninganddesign,finicialevaluation,nuncertailtyanalysis.-2--1-目录第一章总论........................................................................................................11.1建设项目简介........................................................................................11.1.1建设项目概况.............................................................................11.1.2项目内涵和性质.........................................................................11.2项目建设的必要性................................................................................11.2.1是符合产业政策与发展规划的需要。.....................................11.2.2是加大城区的建设力度，提高市民居住水平的需要.............11.3可行性研究编制依据............................................................................21.4技术经济指标........................................................................................31.5可行性研究的主要结论.......................................................................3第二章市场分析................................................................................................42.1宏观房地产市场分析及预测...............................................................42.1.1政治法律环境分析.....................................................................42.1.2经济运行情况分析.....................................................................42.1.3房地产市场运行状况.................................................................62.2中观房地产市场分析及预测（西安市）...........................................72.2.1西安市宏观经济发展情况.........................................................72.2.1西安市房地产微观环境分析.....................................................82.2.3西安市房地产市场预测.............................................................92.3区域房地产市场分析及预测（城东地区）.....................................102.4市场需求分析......................................................................................112.4.1需求市场调查分析...................................................................112.4.2需求市场调查总结...................................................................16-3--1-2.5市场供给分析......................................................................................162.5.1基本楼盘分析...........................................................................162.5.2重点楼盘分析...........................................................................172.5.3总结...................................................................................................202.6项目SWOT分析................................................................................202.6.1优势分析...................................................................................202.6.2劣势分析...................................................................................202.6.3机会分析...................................................................................202.6.4威胁分析...................................................................................212.7价格定位..............................................................................................212.7.1定价方法...................................................................................212.7.2住宅价格定位...........................................................................222.8拟建项目定位......................................................................................252.8.1目标市场定位...........................................................................252.8.2项目整体定位...........................................................................252.8.3项目形象定位...........................................................................262.8.4项目产品定位...........................................................................26第三章区域现状与项目建设条件.................................