Exercises-for-business-report-writing

Exercisesforbusinessreportwriting.Example1:YouworkforTomatsu,acompanywhichproducesvideorecorders.YouareresponsibleforProductDevelopment.Readthefollowingtableshowingtheresultsofasurveyofvideorecorders.Therecordersareratedfrom*(POOR)to*****(EXCELLENT).ColumnAshowstheratingsforyourcompany'sproducts.ColumnBshowstheratingsfortheproductsofShikei,yourmaincompetitor.Usetheinformationinthetabletowriteashortreport(about100-120words)recommendingwaysofimprovingthequalityandthemarketingofyourcompany’svideorecorders.ATomatsuBShikeiValueformoneyReliabilityAfter-salesserviceAvailabilityAdvertising*************************[题解]该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。【范文】ReportTheresultsofthemarketsurveyaredissatisfying.Thereforeeffectivemeasuresmustbetakenimmediately.DiscussionofFactsFromthetableshown,itcanbeconcludedthatoureffortsinsuchfieldsas'ValueforMoney','Reliability','After-salesService'and'Advertising'arelesssuccessfulthanthoseofShikei.RecommendationsOnthebasisoftheresults,Ihavethefollowingrecommendations:1.Toorganizequalitycirclestostudyandsuperviseeverysectorinourproductionsothatanyqualityproblemscanbediscussedandsolvedinthecourseofproduction.2.Togivethemarketingmanagermorepowertomakehisowndecisionssothathecanrespondtothechangingbusinesssituationearlier.Example4:文字类题目Youworkforacompanythatsellselectricalgoods.YouhaverecentlyvisitedapotentialsupplierinSlovakia.Lookatthememoandyourhandwrittennotes.Writea120-140wordreportrecommendingwhetheryourcompanyshoulddealwiththesupplierornot.To:AlanFrom:GeorginaDate:16February2000Re:YourvisittoLudovaTechnologiesSlovenskoAlanHere’stheinformationaboutLudovaTechnologies.Itisn’tmuch,I’mafraid,butit’sallwehave.Thecompanyis15yearsoldandemploysabout20people.It’slocatedinthesouthwestofSlovakia,ontheAustrianborder.Theymakeelectricalgoodssuchaspocketradios,butwe’renotreallysurewhatelse.Canyoufindoutthefollowingandwriteareportrecommendingwhatweshoulddo?ThefactoryWhataretheproductionfacilitieslike?Whatistheproductioncapacity?ProductsWhatistheproductrangelike?ProductiontimesHowquicklycantheydeliver?YourflightandhotelarebookedandMrpavolKukurawillmeetyouattheairportonFriday.Goodluck!Don’tforgettomakeafinalrecommendationOldequipment,butmodernisationplannedQuitelowduetooldmachinesWiderange,goodqualityReportonsuitabilityofLudovaTechnologiesSlovensko(LTS)IntroductionThisreportaimstoassesswhethertheSlovakiancompanyLudovaTechnologieswouldbeasuitablesupplierofelectricalgoods.FindingsArecentvisittothecompanyshowedthatitsfacilitiesarequiteold,resultinginalimitedproductioncapacity.Despitethis,LTSproducesanextensiverangeofhigh-qualityproductsincludingradios,cassetterecordersandCDplayers.However,out-of-datemachinerymeansdeliverytimesofuptothreemonths.Thismaychangewhentheplannedmodernisationtakesplace.ConclusionLTSwouldnotbesuitableforlargeordersthatrequirequickLongdeliverytimes-explainwhydeliveryRecommendationsItisrecommendedthatweremainincontactwithLTSandreconsiderasupplycontractoncethefactorymodernisationiscompleted.