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1Module5ThegreatsportspersonFormanyintheir40s,goingjoggingaroundtheparkisenoughtocauseahotsweat.Andthenthere’sLiNing,whoattheageof44,wasabletoflythroughtheairandthen“run”alaparoundtheBirdsNest’svertical(垂直的)wallatleast,accordingtotheChinaDaily.Afterhisretirementfromgymnastics,MrLisethissightsongoldofadifferentkind.InMay1990hefoundedtheLiNingsportswearcompany.Throughouthislife,hehasenjoyednewchallenges.Notsatisfiedwithsittingbackandwatchingthegoldcoinsrollin,hesetaboutanewlearningprogramforhimselfthatwouldtakehisbusinesstoanentirelydifferentlevel.HestudiedlawatPekingUniversity.Butthatwasmerelyonephaseofhispreparations.Hesaidin1998:“AfterfinishingmystudiesatPekingUniversity,I’llcontinuetodotheMBAprogramme.Iampreparingmyselfforcompetitionintheglobalmarket.”AftergraduatingwithanMBA,theprinceofgymnasticsthenmadeambitiousgrowthplansthatwouldmakehimacorporateking.Accordingtoafinancialreport,MrLiischairmaninacompanythathasoverfivethousandstoresinChina,whichhasarevenue(收入)ofmorethan4.35billionyuaneachyear—up36.7percentyearonyear.Revenuefromfootwearalonewas1.86billion.Itmeansthatinaregionofsevenandahalfmillionpeople,ifapairofshoeswassoldfor250yuan,everyoneboughtapairof“LiNings”lastyear.However,LiNingwasfacinganintractable(很难处理的)situation.PlanstobuildontopofitssuccessinChinawithexpansionintooverseasmarketswerebelowexpectations.HewasalsofacingincreasedcompetitioninitshomemarketfromotherChinesebrandslikeAnta.LiNingisacutelyawareofthis,andhasbeenworkinghardtoimprovehisbrand’simage.Section_ⅠIntroduction_&_Reading_—_Prereading[原文呈现]ALifeinSport2Theycalledhim①theprinceofgymnasts②.Whenheretired③attheageof26,hehadwon106goldmedalsinmajor④competitionsacrosstheworld.Theyincluded⑤sixoutof⑥sevengoldmedalsatthe1982WorldChampionship,andthreeatthe1984OlympicsinLosAngeles(aswellastwosilverandabronze).LiNingwasthebest.Whensportsjournalistsmetin1999tomakealist⑦ofthegreatestsportsmenandsportswomenofthetwentiethcentury,LiNing’snamewasonit,togetherwith⑧footballerPeleandboxerMuhammadAli.Buteventhoughhehadwoneverythingitwaspossibletowininhissport⑨，LiNingretiredwiththefeelingthathehadfailed⑩.Hewasdisappointed⑪becausehehadnotperformed⑫wellinthe1988SeoulOlympics.[读文清障]①callsb....把某人叫做……；称某人为……②gymnast/'dʒImnæst/n.体操运动员③retire/rI'taIə/vi.退休④majoradj.主要的；重大的它没有比较级和最高级形式。⑤includev．包括，包含⑥outof表示“多少中的多少”，如sixoutoften十个当中的六个，即十分之六。⑦makealist列表⑧togetherwith...和……一起；加之连接两个名词或代词作主语时，由第一个名词或代词确定谓语动词的单复数形式。⑨eventhough引导让步状语从句，而该让步状语从句又包含一个定语从句：itwaspossibletowininhissport，修饰everything，省略了引导词that。⑩that引导同位语从句，解释说明feeling的内容。⑪disappointedadj.(人)感到失望的disappointingadj.(事/物)令人失望的⑫perform/pə'fɔːm/vi.表现performancen．表演体育人生[第1段译文]人们称他为体操王子。当他26岁退役的时候，他已经在世界范围内的大型比赛中获得3了106枚金牌。它们(金牌)包括1982年世界锦标赛总共七枚金牌中的六枚，1984年洛杉矶奥运会上的三枚金牌(以及两枚银牌和一枚铜牌)。李宁是最优秀的。1999年，当体育记者们在评选20世纪最杰出的男女运动员时，李宁和球王贝利、拳王穆罕默德·阿里一起名列其中。但即使是已经赢得了自己在体育运动项目上所能赢得的一切，李宁还是带着一种失败的感觉退了役。他感到很失望，因为他在1988年汉城奥运会上表现不佳。Butitwasthissenseof⑬failurethatmadehimdeterminedto⑭succeedin⑮hisnewlife⑯.Ayearafterhisretirement⑰，LiNingbegananewcareer—asabusinessman.Buthedidn’tforgethissportingbackground⑱.Hedecidedtolaunch⑲anewbrand⑳ofsportswear○21，competingwith○22globalgiants○23likeNikeandAdidas.Hemadetheunusualchoice,foraChineseperson,ofchoosinghisownnameas○24thebrandmark.Thebrightredlogo○25ismadeupof○26thefirsttwopinyinlettersofLiNing’sname,LandN．⑬(a)senseof...意为“……的感觉”。⑭makesb.determinedtodosth.使某人决心做某事⑮succeedin在……方面取得成功⑯“Itis/was＋...that/who＋谓语”是强调句型。⑰retirement/rI'taIəmənt/n.退休⑱background/'bækˌɡraʊnd/n.背景⑲launchvt.把(新产品、新书)投放市场⑳brand/brænd/n.商标；牌子○21sportswear/'spɔːtsˌweə/n.运动服装；休闲服装○22competewith和……竞争○23giantn．大人物；大公司○24choose...as...选……为……○25logo/'ləʊɡəʊ/n.(公司或组织的)标识；标志○26bemadeupof由……组成、构成[第2段译文但就是这种失败感使他决心在新的生活中取得成功。退役一年后，李宁开始了他新的事业——经商。但是，他并没有忘记他的体育背景。他决定推出一种新品牌的运动服，和全球大公司耐克、阿迪达斯等竞争。对一个中国人而言，他做出了异乎寻常的选择，那就是用自己的名字做商标。那个明亮的红色标志是由“李宁”拼音的两个首字母L和N组成的。LiNing’ssportsclothescameontothemarket○27atjusttherighttime○28.The4numberof○29youngpeoplewithmoneytospendwasontheincrease○30—andsporthadneverbeensopopular.LiNing’sdesignswereattractive,andtheyhadamajoradvantage○31overtheirbetterknownrivals—theywerecheaper.ApairofNiketrainers○32，forexample,couldcostuptofivetimesasmuchas○33asimilarLiNingproduct.SuccessforLiNingwasguaranteed○34，anditcamequickly.Injustafewyears,LiNingwonmorethanfiftypercentofthenationalmarket.TodayaLiNingproductispurchased○35everytenseconds○36.Buttheclothesarenotonlywornontheathleticstrack○37orthefootballpitch○38.Ifyougointoaschooloruniversityanywhere,thechancesareyouwillseestudentsinLiNingtracksuits○39withthefamiliar○40logo○41.Thecompanyhasalsogrowninternationally.TheSpanishandFrenchgymnasticsteamswearLiNingclothes,whileItaliandesigners○42areemployedbythecompanytocreatenewstyles.WheneverChineseathletesstepoutontothetrackduringthe2008Olympics,theywillbewearingLiNingtracksuits○43.○27comeontothemarket上市○28atjusttherighttime在正适当的时候just用来加强语气。○29thenumberof……的数量anumberof大量的；许多○30ontheincrease正在增加○31advantage/əd'vɑːntIdʒ/n.优势；长处haveanadvantageover比……有优势○32trainer/'treInə/n.运动鞋；教练员○33fivetimesasmuchas...……的5倍，为倍数表达法。○