ChinaMobile

中国移动通信公司简述BriefIntroductionAboutCMCC2006.0523ChinaMobileCommunicationsCorporationhasaregisteredcapitalof51.8billionRMByuan,assetsofover400billionRMByuanand120,800employees.CMCChaswholly-ownedsubsidiariesin31provinces(autonomousregions)inChinaandwentpublicinHKandNewYorkStockExchanges.Currently,intermofitsmarketvalue,CMCCisthelargestamongalltheoverseaslistedChinesecompaniesandamongallthetelecomcarriersinAsia.中国移动通信集团公司注册资本518亿元人民币,资产规模超过4000亿元人民币,拥有超过12万名员工。中国移动在全中国31个省拥有全资子公司，并在香港和纽约上市。目前中国移动是中国在境外上市公司中市值最大的公司之一，也是亚洲市值最大的电信运营公司。4ChinaMobileoperatesnotonlybasicmobilevoiceservicesbutalsovalue-addedservicessuchasdata,IPtelephoneandmultimedia.IthastherighttooperateInternetservicesandtheinternationalgateways,reputedforitsbrandslikeGoTone,Easy-ownandM-Zone,ChinaMobilerankedthe224thinthelatestFortuneWorldTop500asadomesticcorporationwithlittleinternationalbusiness.中国移动通信主要经营移动话音、数据、IP电话和多媒体业务，并具有计算机互联网国际联网单位经营权和国际出入口局业务经营权。除提供基本话音业务外，还提供传真、数据、IP电话等多种增值业务，拥有“全球通”、“神州行”、“动感地带”等著名服务品牌中国移动作为一家主要在国内拓展业务的公司在世界500强排名中排在224位。5Afterovertenyearsofefforts,ChinaMobilehasestablishedacomprehensivenetworkwithlargecoverage,highquality,richvarietyofbusinessesandfirst-classcustomerservices.Itranksthefirstintheworldintermsofthenetworkscaleandthecustomerbase.Bytheendof2005,100%ofthecounties(cites)hadbeencoveredbythenetworkwithseamlesscoverageonthebackbonelinesandindoorcoverageinkeyurbanareas.Thetotalnumberofcustomershadexceeded240million.ChinaMobilehasprovidedGSMroamingserviceswithover271operatorsin206countriesandregionsandGPRSroamingserviceswith93operatorsin101countriesandregionsintheworld.Itsmobileshortmessagescanbesentto214operatorsin106countriesandregionsandmultimediamessagesto21operatorsin6countriesandregions.经过十多年的建设，中国移动已建成一个覆盖范围广、通信质量高、业务品种丰富、服务水平一流的移动通信网络。网络规模和客户规模列全球第一。截止到2005年底，网络已经100%覆盖全国，主要交通干线实现连续覆盖，城市内重点地区基本实现室内覆盖，客户总数超过2.4亿户，与206个国家和地区的271个运营公司开通了GSM国际及台港澳地区漫游业务，与101个国家和地区的93个运营商开通了GPRS国际及台港澳地区漫游业务，国际及台港澳地区短信通达106个国家和地区的214家运营商，彩信通达6个国家和地区的21家运营商。6新业务综合发展能力得到提升，新业务收入比重超过20%。短信业务量继续增长，非短信数据业务快速增长。彩铃、WAP等业务蓬勃发展，手机音乐业务初显潜力。积极进行新业务的开发和储备，推动移动媒体化和终端多用途化的发展。Theoveralldevelopmentcapabilityofnewserviceswerebolstered,withnewservicesaccountingformorethan20percentdowntherevenuestream,volumeofSMStransactionsshootingupandnon-SMSdataapplicationsseeingrobustgrowth.GrowthofColorRingandWAPapplicationswassatisfactory,andmusicovercellphonehasemergedasapromisingrevenuebooster.Thedevelopmentofandpreparationsfornewserviceswerewellunderway.Mobilemediaandmulti-functionsofterminalswerefurtherpromoted.7CRBTServiceDevelopmentStatusCRBTServiceDevelopmentStatusChinaMobileCRBTservicebeganonMay17th2003inBeijing,ShanghaiandGuangdongprovince,tillOct2003therewere31provinceswhichofferedCRBTservice.CRBTdevelopedveryrapidlyattheverybeginning.8CRBTServiceDevelopmentStatusCRBTServiceDevelopmentStatusAttheendof2005,thenumbersofChinaMobileCRBTservicesubscriberswerecloseto100million,popularityratewasupto30%,revenuewasover4billionRMB.ThedevelopmentforecastofChinaMobileCRBTservicein2006--SubscribernumbersofCRBTwillincreaseby25%,popularityratewillbemorethan40%,revenueofCRBTwilldoublein2006,newservicerevenuewillbecloseto10%oftotal.9大胆探索“走出去”的战略，建立了对外投资机构，对外拓展思路基本形成并进入实质性操作阶段。参加了巴基斯坦PTCL公司项目的投标，受到了业界的好评。成功进行了对香港华润万众电话公司的全面要约收购，迈出了对外拓展的第一步。与也门UNITEL公司签署了由中国移动通信提供也门移动通信项目的管理咨询协议。Whileaggressivelyexploringa“Expanding-out”strategy,theGroupsetupanexternalinvestmentoffice,withtheroadmapforoutboundexpansiontakingshapeandputintorealoperation.TheyearwitnessedtheGroup’sparticipationinthetenderingprocessforaprojectunderPakistan'sPTCLInc.,whichgainedthegroupindustrycreditforeffortsitmade.Meanwhile,theGroup'sveryfirststepbeyondwasmarkedbyitssuccessfulacquisitioninageneralofferofChinaResourcesPeoplesTelephoneCompanyLtd.inHongKong.Besides,theGroupteamedupwithYemen'sUNITELInc.inanagreementtoprovidemanagementconsultingservicesforthecountry'smobilecommunicationsprojects.10ChinaMobileplayedanactiveroleduringthe3rdBeijing2008OlympicCultureFestivalbysimultaneouslyreleasingtheslogan,colletedsongsandmascotsforBeijing2008OlympicGamesviaitsmessagingandIVRplatform,MOCellphoneOnlineaswellasColorRingandWAPservices,inabidtoofferthemostcaringandabundantservicestotheOlympiadonthestrengthoftop-notchtechnologies.UnderthecentralizedleadershipofMII,theGroupconductedstudieson3Gnetworkplanning,constructionandbusinessdevelopmentandlaunchedtechnicaltestingtobetterperpareitselfforthe3Geraintermsoftechnology,serviceandtalentsreserve.积极参与2005年第三届北京2008奥林匹克文化节，利用短信业务，IVR、MO手机上网及彩铃，彩信业务和WAP业务等相关业务同步发布北京2008奥运口号、北京2008奥运征集歌曲和北京2008奥运吉祥物，为奥运提供最先进的技术、最周到的服务、最丰富的业务。在信息产业部的统一领导下，组织开展了3G网络规划、建设方案研究、业务开发研究和技术测试工作，加强了技术、业务准备和人才储备。11TheGroupdidagreatjobindisasterreliefandemergencycommunicationsoperationsamidkeyevents,andvigorouslypropelledthe“VillageconnectedProject”,extendingmobileaccessto26,631targetedvillages-34percentmorethanthegoalinitiallyplanned-contributing3.8percentagepointsoverthecourseofimprovingpenetrationofcommunicationsinChina'sadministrativevillages.ChinaMobileestablishedtheEnvironmentProtectionEducati