基于钻石理论的会展业竞争力评价及其提升对策研究_以上海为例

2120092TourismForumVol.2No.1Feb.,2009[]胡平(,200062)[]22,,,,[];;;[]F592.6[]A[]1674-3784(2009)01-0114-06,,200118,45%[1],18.4[2],,??,,,,[3],,,,,,,4,,(1)1114[](2008BCK003)[]2008-08-05[](1968-),,,,,:,,,,,:(),3,,,,,,,,,,,,,,,,,(),:,;;,,,,,;,,,;,,(),,(),,,,,,,,;,,;;,,,,,,,(),115(),,;,,,;,,,,,,,,,,,,,,,1112345678910111213141516171819202122,,,,()(1);,:()();,,,40,39,97.5%,:Wi=xnxixnx1+xnx2+xnx3++xnxi,2(),,,3:381.44,379.45,314.27,,1.99,,603,:(),,,,;,,116,,,2(%)15.33361.2.25.25713.35.15384.,44.97495.54.94916.,GDP64.94087.,74.89748.84.71869.,94.718610.,11.,104.666912.114.615213.124.615214.,134.538715.,144.512916.,154.462217.,164.462218.19.20.,3174.334121.,200184.051922.,GDP194.051923.24.203.897925.26.213.667427.223.179528.1173(%)15.33361.2252.23525.25713.35535.15384.35344.97495.33354.94916.35364.94087.44274.89748.54384.71869.53494.718610.33311.333104.666912.521114.615213.333124.615214.444134.538715.443144.512916.441154.462217.353164.462218.44319.54420.435174.334121.355184.051922.542194.051923.53224.533203.897925.45326.453213.667427.533223.179528.533381.44379.45314.27(),,,,,;;,,,,,,,,,,,(),118,,5,,,,,,,,(),,,,,,,(),,,,,,,;,,,;,,,,,,,,,,,,,,;,,;,,,,,:[1].(2002)[M].:,2003.[2].[J].(),2006,38(5):20-24.[3].[M].,,.:,2002.StudyonEvaluatingandEnhancingCountermeasuresoftheMICEIndustryCompetitiveness:aCaseofShanghaiHUPing(BusinessSchool,EastChinaNormalUniversity,Shanghai200062,China)Abstract:Thankstothegoodfoundation,MICEindustrydevelopsveryfastandplaysaveryimportantroleinpromotingrelatedindustriesinShanghai.ButtherearestillshortcomingstomakeshanghaiacentercityofinternationalMICEindustry.ThisarticleanalysesthefactorsaffectingthecompetitivenessofshanghaiMICEindustryusingDiamondsystemtheoryandquantifiesthesefactors'weightbyDelphiMethod,thenevaluatesBeijing,GuangzhouandShanghaiaccordingtotheseindicators.FinallyitputsforwardthecountermeasurestoenhancethecompetitivenessofShanghaiMICEindustry.Keywords:MICEindustry;competitiveness;evaluation;countermeasures[:]119