Cognos8_BI_Overview

AnOverviewofCognos8BIAgendaTheDrivetoBusinessOptimizationIntroductiontoIBMCognos8BICognos8BIforBusinessUsersCognos8BIforITSummarySource:AccenturesurveyreleasedJanuary4,2007Today’sReality“..ITSpendingtoSurpass$7.3Trillionin2007..”HeadlinenewsAndyet….ManagersWaste2hoursadaysearchingforinformationOver50%ofmanagersusethewronginformationatleastonceaweekOver50%ofinformationmanagersreceiveisperceivedashavingnovalueSource:Accenture2007Howdoesyourorganizationincreasethereturnonthoseinformationassets?NewInitiativesIncreasinglyFocusonOptimizationOrganizationsStrivingforCompetitiveAdvantageBusinessOptimizationInformationAgendaBusinessAutomationApplicationAgendaFasterProcessing,ReducedCostsCompetitiveAdvantageBusinessOptimizationGrowthis2TimesFasterthanBusinessAutomationIncludesHardware,SoftwareandServices.DoesnotincludeNetworking,Printer,orStandalonePrinterorPCMarkets.CGRs2006–20011.OpportunityestimatesbasedonanalysisdonebytheIBMMarketIntelligenceDepartment.IBMMarketIntelligencedataisprovidedforillustrativepurposesandisnotintendedtobeaguaranteeofmarketopportunity.$594B5.1%CGRCallCenterOperationsERP&FinancialsSupplyChainManagementCustomerProfitabilityFinancialRiskInsight5.1%CGR$594BITSpendingEstimate*2008DynamicDemandPlanningInformationOnDemandUnlockingtheBusinessValueofInformationforCompetitiveAdvantageManagedataandcontentoveritslifetimeandaspartofprocessesBetterBusinessOutcomesCustomer&ProductProfitabilityWorkforceOptimizationDynamicSupplyChainMulti-ChannelMarketingFinancialRiskInsightBusinessOptimizationFlexibleArchitectureforLeveragingExistingInvestmentsOtherInformationSourcesEstablishandmaintainanaccurate,trustedviewofinformationPlan,understandandoptimizebusinessperformanceEnd-to-EndCapabilitiesPlan,understandandoptimizebusinessperformanceEstablishandmaintainanaccurate,trustedviewofinformationUsedataandcontentaspartofbusinessprocessesManagedataandcontentoveritslifetimeIBMCognos8BIEnablesBetter,FasterDecisionsMoreUsersSimplifiedrolebasedinterfacesTargetedcontentandcapabilitiesFlexibleandscalableplatformBetterDecisionsBasedonaccurate,completeinformationAlignedwithstrategicgoalsandinitiativesBasedonprovenpracticesFasterInformationwhenusersneeditHowtheyneeditWheretheyneeditIBMCognos8BusinessIntelligenceEnablesmoreuserstomakebetter,fasterdecisionsFullrangeofBIcapabilitiesforallusercommunitiestoreceiverelevantinformationhow,whenandwhereitisneededOpenenterprise-classplatformforITtocost-effectivelyscaletomeetgrowinguserdemandsFrameworksandprovenpracticestoprovidetheexpertisetoensuresuccessonthejourneytoperformancemanagementReportingAnalysisDashboardsScorecardingWebOfficeSearchMobile9BroadRangeofBICapabilitiesReportingProvidesfullbreadthofreporttypesDeliversconsistentinformationacrossalltypesofreportoutputCanbepersonalizedandtargetedEnablescollaborationacrossusers,communitiesandwithITProvidesaccessviaemail,portal,MS-Office,searchandmobiledevicesetcAnalysisProvidesguidedexplorationacrossmultipledimensionsofinformationPerformscomplexanalysisandscenariomodelingeasilyandquicklyGetstothe“why”behindtrendstorevealsymptomsandcausesMovesfromsummaryleveltodetaillevelsofinformationeffortlessly10BroadRangeofBICapabilitiesDashboardsProvidesat-a-glance,highimpactviewsofcomplexinformationHelpsquickfocusonissuesthatneedattentionandactionArehighlyvisualandintuitiveCombinesinformationacrossdisparatesourcesScorecardsProvidesinstantmeasurementrelativetotargetsandbenchmarksAlignsdecisionsandtacticswithstrategicinitiativesSupportsscorecardingmethodologiesEnsuresownershipandaccountabilityAt-a-glanceviewofoperationalandfinancialperformanceBUSINESSMANAGERFINANCIAL&BUSINESSANALYSTFastaccesstorelevantinformationtomakebetteroperationaldecisionsFreetoexploreandanalyzedatafrommultiplesourcesReceivescheduled,personalizedcontentandsubscribetomostrelevanttotheirroleInformationNeedsVarybyUserCASUALUSERSEXECUTIVECUSTOMER&PARTNERSSecureaccesstoinformationoverthewebwithnotrainingBusinessUserConcernsIsitcomplicatedtolearnanduse?Myneedsarenotthesameaseveryoneelse.Willyoupersonalizeforme?WillitbetherewhenIneedit?HowdoIknowIcantrustthenumbers?CognosMeetstheBINeedsofExecutivesFastaccurateinformationCrossfunctionalviewActionableinformationdeliveredincontextExceptionreportingofcriticalperformanceissuesDashboardforimmediateat-a-glanceviewScorecardsreportmetricsincontextBriefingbookscombinekeyfindingsMobileBIsotheyarealwaysintouchEXECUTIVEExample:Cognos8Go!MobileDeliversCognos8BIcontenttomobileusersCanviewandinteractwiththeexactsamereportsthathavebeenauthoredfortheWeb,PDF…LeveragestheCognos8platform,includingsecurityRichnativeclientpurpose-builtforBlackBerry,WindowsMobile,SymbianCognosMeetstheBINeedsofManagersAbilitytofindfastanswerstobusinessquestionsInformationtheycanownandtrustHelpfindingandfilteringinformationOndemandnotificationandalertingSimplifiedadhocreportingCommonbusinessmodelPortalintegrationCognosGo!SearchandGo!MobileBUSINESSMANAGERExample:Self-ServicePersonalAlertsUserscaneasilycreatetheiro