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上海交通大学硕士学位论文上海闲置工业房地产整合问题探析姓名：胡蓓玲申请学位级别：硕士专业：工商管理指导教师：屠梅曾20061022,THERESEARCHOFTHECONFORMITYFORTHEIDLEINDUSTRIALREALESTATEINSHANGHAIABSTRACTShanghaiwasoneofthemainindustrialproducingareainChinainthepasttime.Mostofthefactorieshadbeendevelopingfromthesmallprivatefactoriesofex-liberation.Afterliberation,theywerebecomingnationalizedfactories.Inthepastfewdecades,Shanghaihadundertakengreatindustryadjustmentseveraltimesforthechangingmarket,regeneratingproducts,andotherfactorslikeenvironmentprotection.,etc.Thosewerethereasonswhythereweresomanyoldindustrialrealestatehadbeenidled.Accordingthecurrentpolicies,theownershipofthelandisbelongstothecountry,thefactoriesonlyhavetheusufructofthelandandtheproperty-rightofthearchitectures.Thatwasthereasonwhytheseidleindustrialrealestatecouldnotbesoldorutilizedfreely.Infact,thecostofsuchidledrealestatewasnotlowbecausethefactoriesareallinthered.Theyhadtobeburdenedwithhighfixed-cost,suchasthesalariesandthewelfareoftheworkers.Thegovernmentoncehadalmostnosolutionsolvingthisproblem.Infact,thereweremanyadvantagesofsuchidledrealestate,likegoodlocation,biglandarea,hugebuildings,anddurableframe,whichcouldbehighvaluedinbeingre-used.Itwasasignificantjobonhowtomaketheseidleindustrialrealestatere-productive,whichshouldadapttothefutureofShanghai’seconomy.Shanghaicityhasemphasizeditsfuturedevelopmentonintegratedmodernserviceindustry:includingfinance,insurance,pharmacy,carting,entertainment,hotel,consulting,etc.Thecityindustriesandoriginalityindustryarethenewserviceindustriesoccurredjustinthesefewyears.Therealestatewerethecarrieroftheirgrowing,whichcouldcostthelargestpartoftheinvestment.Thatwasthereasonwhyitwassoimportanttoseeksuitablerealestateforthecityindustryandoriginalityindustry,whichwasalsoveryessentialfortheShanghaieconomy.Inrecentyears,accordingtotheShanghai’scitydevelopingstrategy,thefeaturesoftheidleindustrialrealestate,andtheexperiencesoftheforeigncountries,Shanghaihasfoundagoodwayformostofidleindustrialrealestate---toestablishdeferentkindsofcityindustrygardenandoriginalityindustrygarden.Additionally,notalltheidleindustryrealestateweregoodforcityindustrygardenororiginalityindustrygarden,otherprojectswerealsosuitableforidleindustrialrealestate.Themostimportantthingwasthebestprojectandgreatestbenefit.Thisthesisanalyzedtheconformityfortheidleindustrialrealestate:includingthesourcingoftheidleindustrialrealestate,thefeaturesoftheidleindustrialrealestate,themarketingorientationfortheindustrialrealestate,andsomecasesfromthemarketingandfromShanghaiLightIndustryMachineryCo.,Ltd.Thisthesisalsogavesomeadvicesonconformingtheidleindustrialrealestate.KEYWORDS:idleindustrialrealestate,cityindustry,originalityindustry,modernserviceindustry,loftstylelifeMBA11.11.21MBA22320[1]1.31GDPGDPMBA32345MBA46MBA51.4[2]41234MBA61.5MBA711.8-5.53-67.823GDPMBA8MBA92.1[3]191949250195780690MBA101998106500()350902-1197820042543482257399003104960200040006000800010000120001978199020002003200420052-1MBA112.2[4]S-W-O-T2.2.112MBA123000-4000102-3340.5-1.051000-2000610000MBA136-872.2.212310203-4MBA142.2.3120002345MBA152.2.4123MBA16MBA173.1113316113-11000815502003MBA1833-53-1619556.0020057.0089449.8016396.7954689.4910226.5146452.0010660.7025088.006356.001310.00210.00232102.0013821.78338917.0015147.00235828.0013750.001MBA19,4741.432225150011503MBA208%-10%15%3.23.2.1100520054711000162084221234165MBA2165475532[5]103-52502802003352503.2.2971680180026008124120016MBA22562220288250050628001203803.2.3515MBA23339655500192360022803001681503505004-531003.2.41576MBA2431990200020100001-31-581850%39%--2-2004120041-3230014171700800MBA252004845140014023.6-4.0101501-30423001600-3.33-13-1MBA2653-243-20.5-1.01000-2000MBA273.42003650200411002005160020062500MBA284.11999200310230400520169.421559.4[6]67MBA292.5500200413914715123156517301020304050607020054-12004MBA304.24.2.11998:1234MBA314.2.22004200510184874130800[7]MBA324.2.34.2.3.12AB50002006MBA33[8]150004.2.3.2X2X27040001.32000100001000X2ULOFT4030LOFT2000MBA3440%IT35%25%70%2X24.2.3.3881500040823.008.00CBD88MBA354.2.3.41.12.4202016332040605205MBA3621LOFTLOFTLOFT8MBA374.320107000273220102[9]1500015060062-2.52300050001500151150-30020010000100004000-60001682-3MBA38()4.42000-60002005400200440050001510MBA3950901MBA4023[10]4MBA41[11]5MBA429090200310230400520169.421559.4363855GDP7520077080400050002010100[12]2010MBA43MBA44[1]200572-75[2]20063-7[3]20053-35[4]FredR.David200190174[5]2003356-387[6]2005200592-120[7]20051920[8]200463-70[9]2003134-145[10]200366-69[11]2003117118[12]20062006254-255MBA451MBA462X2MBA4738MBA484MBA49MBA502006上海闲置工业房地产整合问题探析作者：胡蓓玲学位授予单位：上海交通大学本文链接：：上海海事大学(wflshyxy)，授权号：ef9054eb-5894-44c4-87bc-9e0e0091e1e9下载时间：2010年10月13日