2020BEC初级常见口语话题2020商务英语BEC初级常见口语话题会有哪些呢?你都知道了吗?快点来学学吧。下面就和大家分享,来欣赏一下吧。2020BEC初级常见口语话题(1)商务会议·Internet(onlinerecruitment):lostcost;reachvastaudience/attractwideattention;attractpotentialcustomes+maybeannoying·Television:reachvastaudience+highcost;peopleoftenchangechannels·Newspaper(putadinthelocalnewspaper):reachvastreader+lifespanisshort,readersoftendiscardthemquicklyaskarecruitmentcompany:professional+highcos;cannotfindtherightperson·radio:lowcost·giveoutfreesample:giveapersonalexperience·senddirectemailtotargetcustomers:getamailinglistoftargetcustomers;attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen(shoulduseattractiveheadline)·giveoutleafletsagenda(keypoint):setoutinadvancetostatedate,timeandlocation;informthemofalltheitemstobediscussedtogether;askthemforsuggestionsforitemsvenue:chooseasuitablevenue;withconvenienttransportation;bigenoughtoaccommodatealltheparticipants;facilities:fullyequippedwithnecessaryfacilitiessuchasoverheadprojecter,fax,telephone,computerwithaccesstotheinternetthesize/lengthofthemeeting集会的目的:·keepontrackofmarkettrend·gatherideastoreachmoreworkablefinaldecision·offerplatformtosharevaluableexperience·exchangeviewstosolveproblem.其他形式的集会活动·buffetdinners·afternoonteatime·sightseeingtour·anrewardceremony参会需要带的文件·workplans·analysisformarkettrendanddevelopment·salesreport·relatedfigures/datagiveaoverallpicture·usefulforsettinggoals/targets参加会议需要注意什么(会中):·listencarefully:showrespecttoothers;benefitfromtheirviews·takenotes:ensurenotmisstheimportantitems;usefulforlaterreference2020BEC初级常见口语话题(2)表现·consistentlyworkinglate·workingthroughlunch·cometoworkevenwhenill/oftenaskforsickleave·rushtomeettightdeadline·bringworkhome后果·highturnover·poorperformance·inlowspirit·lowerproductivity应对措施·timemanagementtraining:prioritizealltasksinorderofimportanceandurgency+feelateasewiththeirroutinework·flexibleworkingtime+balanceworkandlife·providesomesportsfacilities/organizesportsactivities+enhanceemployees’health·encouragetotakeupahobby+getoffthefatigue·providecoffeeroomsandnutritiousrefreshment+helptorelax·providechildcare/eldercare/transportationfacilities+helptocopewiththeseresponsibilities解决公司危机的措施:·issueanewsreleasemakearrangementforthevictims·offerallkindsofassistance·offersomecompensation·assignsomestafftotheirfamilytohelptocopewithtragedy·organizesomerelatedtrainingprogram·recallalltheproductfromthemarkettopreventpossibledanger公司选址/迁址考虑因素:·getclosertothetargetmarket·cheaperlaborcost;lowratesofcorporatetax·convenientpublictransportation·avoidcompetition·considerexpansionpotential·betterworkingenvironment:boostbusiness;leadtohigher-qualityperformance;increasecompanysprofits2020BEC初级常见口语话题(3)产品属性:brand;price;quality;after-salesservice;reputation;reliability价格的制定影响因素:competition;supplyanddemand;customersperceptionofprice措施:offerseasonal/trade/cashdiscounttostimulatedemand,boostsaleCarryoutsurveytofindoutcustomersneedsandtastes产品推销/推广目的·aimattargetmarket;·promoteproductefficiency;·meetandbeatfiercecompetitioncapturealargemarketshare方式·launchanadvertisingcampaign·personalselling:employsomeexperiencedsalespeople·salespromotion:offerpromotionalgifts;coupons优惠券;rebate回扣;loyaltyscheme;sweepstake抽奖;freesamples;tradingstamp;contestpublicity:massmedia好处·attractpotentialcustomers·boostthesaleofproduct·encouragecustomerstotrynewproducts客户服务目的·increasethelevelofcustomersatisfaction;·meetcustomersexpectation;·improvethestandardofcustomerservice提高服务质量的措施:·Haveanafter-saleservicessupervisionsystem·stafftrainingprogram(improvestafffriendliness;thespeedofservice;learntodealwithcustomercomplaints)·checksalesfiguresregularly·obtainfeedbackfromcustomer(setupahotline;conductasurvey)留住顾客·understandwhatthecustomerneeds·providehighqualityproductandgoodservice·offersomediscounttoregularcustomer·upgradeinteriordecoration招待客户招待方式+具体目的·arrangeabigwelcomingdinner+showwarmwelcome/hospitality;makethemfeelatease;setastageforconversationandpotentialbusiness·showthemaroundourcompany,especiallythebestpart+givethemanoverviewofourfacilitiesandproductionmethods·takethemtoseeplacesofculturalandhistoricalinterest/experienceculturalevents+offerusgoodopportunitiestogettoknoweachotherbetter;givethemmoreinsightintoourwayofdoingbusiness;helpencouragetheirbusiessinterestinchina;haveachancetotakeinthelocalflavor