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大连东软信息学院毕业设计（论文）外文资料及译文系所：信息技术与商务管理系专业：班级：姓名：学号：大连东软信息学院DalianNeusoftUniversityofInformation大连东软信息学院毕业设计（论文）译文-1-AJourneyThroughBeautifulTypographyInWebDesignPlayfulWell,thisisdefinitelyplayful!Thetoneofthewebsiteissetnotjustbythelookofthetypeface,butbythewayit’sdisplayed.Itbreaksthemoldofcommunication.Youwouldusuallyseeaxialtypographyonprintedposters,whichcanbeeffective.Onthiswebsite,thefontchoiceisn’tparticularlydecorativeorplayful;it’sarathersimplesansserif.Anicetouchisthebackgroundpattern,whichmimicsthereadingdirectionandthemovementoftheuser’sheadfromsidetosideastheyreadthetext.AtelierThiswebsiteisaltogetherremarkable.Thepagehassuchadynamicfeel,createdbythedifferentelementsonit.Thenameplateisinaboldyeteleganttypeface,settingthetoneforthedesign.Asenseofmovementisestablishedbythediagonallines,whichfollowtheslantofthe“A”inthenameplate,settingtherhythmforthewebsite.Themovementoftheslideshowofteasersgrabsyourattention,andtheimagesarelargewithoutfeelingcramped.CirqDesignedtolooklikeanoldposter,thiswebsiteforavineyardisquiteuniqueandinnovative.Thedesignsuccessfullyachievesavintagefeelandtranslatesbeautifullyasawebsite.Ilovehowtheshadowbehind“RussianRiver”moveswithyourmouseandcreatesmovementontheotherwisestaticpage.Themaindrawbackhereisthat,forsomereason,thetextisembeddedasimagesonthewebsite,preventingitfrombeingcopiedandpasted.MaxDiCapuaThelayoutandtypographyhereworktogetherinamodularsystem,oftenoverlappingoneanother.Thisapproachtolayoutisrefreshingbecauseitisn’trigidandhasafluiditytoit.Thetypographyhasthesamefeelbecauseitiswidelyspaced,despitebeingheavyanddense.Captionsanddescriptions,inaneasy-to-readseriftypeface,appearalongsidethework.RijksmuseumThelargelettersinacustomtypefacespanthescreenandcontinueoffpage,makingtheRijksmuseumseemlargerthanlife.Thehomepagethenrotatesthroughbeautiful大连东软信息学院毕业设计（论文）译文-2-photographsofthemuseum’scontents.Themainnavigationisalsoratherinteresting;whenclicked,itslidesdownforuserstoselectasubcategory.IShotHimThisWebdesignstudiogreetsyouwithaphotographedwelcomemessage,whichisrefreshing.Theuserimmediatelygetsasenseofthephysicalspacethatthesedesignersworkin.Thereisarawnesstoit,anauthenticity.Thetypeisthefocalpointwithoutbeingloudoroverwhelming.Ireallylikehowtheyhavemovedawayfromtheperfectionofthecomputerandshowthemselvesasbeingunique.Althoughthehomepageisn’tasinteractiveasyou’dexpect,thepersonalityofthedesignstudioisestablishedbythephotograph,whichhasdepthandtexture.Thehand-renderedtypepersonalizesthewebsiteandsetsupanexpectationofthekindofworkthestudioproduces.Thetypetreatmentthroughouttherestofthewebsitereinforcesarelaxedyetcreativeenergy,asthewordingisshortandtothepoint.Banger’sThiswebsitehasalotofcharacter.Banger’sisadown-to-eartheateryspecializinginbeerandsausage.Itsstorylookslikeit’sdrawnonthebrowncardboardboxthatitsfoodisdeliveredin.Thelogolookslikeahand-paintedsign,uniqueandimperfectbutallthemorebeautifulforit.Thefixednavigationworkswellasyouscrolldown,andthehovereffect(turningthewordsred)issimpleyeteffective.Thetypecontributesalottothevisualidentity,andthegraphicsaregreat—buttheperformance,notsomuch.CaavaCaavaDesignhassans-seriftypefaces,whichmaintainsaneat,cleanaesthetic.Thetypefaceusedfor“Gooddesignisgoodbusiness”islarge,easytoreadandobvious,andtheitalicizedintroductionstandsout.Thetypographythroughoutisusedpurposefullyandisnotnecessarilyloud,andthewrittencontentdoesn’tdetractfromtheportfolio.TheblacksparrowTheBlackSparrowhasavintagelook.Thewidevarietyoftypefacesallhelptoestablishaneclectic,rusticfeel.ThethemeforthisdrinkeryandloungeisbasedonthewritingsofCharlesBukowski,reflectedintheliteraryelementsandoldtypewriter-stylelogo.Ilovethenavigationbarandhowtheiconsrolloverwhenyouhoverthem.NocturnalThebeautifulslabserifusedhereissimple,clean,largeandeasytoread.Itisroundandwidelyset,givingthewebsiteplentyofbreathingroom.Thesimple,neatlayouttogetherwiththetypetreatmentgiveagoodoverallsnapshotofthedesigner’s大连东软信息学院毕业设计（论文）译文-3-work.Thiswebsiteworkseffectivelyasadesignportfolio;whileitdoesn’tdoanythingunusual,itfocusesheavilyontheartist’swork,andsometimesthat’sallthatisnecessary.MarieGuillaumetThehandwrittentypefaceworksbeautifullybypersonalizingthisportfolioandgivingasensethatthedesignerisphysicallyinvolvedintheproductionprocess.Asenseofindividualityanduniquenessisconnectedtothedesignerand,inturn,herwork.Thehandwrittentypealsoworkswellwiththehand-drawnicons,addingcharactertothewebsite.It’salmostasthoughwearepeeringintohervisualdiary,gettingapieceofthedesignerherself,whichwillappealtoprospectiveclients.VintageHopeThewebsite’sheadinglookslikeitwaspaintedwithathickpaintbrushinbigheavystrokes.Thetypefaceissowonderfullyboldandexpressive.Togetherwiththebeautifulphotographythatfillsthebackground,itgivestheuserasenseoftheopennessandfreedomthatcharacterizetheorganization.VintageHoperaisesmoneyforthelessfortunateinMalawibyloaningoutvintagechina,andthevisualidentityhasanexcited,happyandpositivelooktoit.BrowserAwarenessDayAsthispageloads,theuseriscalledupontohelpmaketheWeb“fun,”“fast”and“s