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2012－09－062012－10－18“－”10YJC860010。1975－、IT、。*200433。5、、、、100。G206A1002－1965201307－0064－05StudyonInfluenceIndexofEnterpriseMicroblogHaoXiaolingChenYijieSchoolofInformationManagementandEngineeringShanghaiUniversityofFinanceandEconomicsShanghai200433AbstractOwingtotherapiddevelopmentofthesizeofMicroblogusersanditsinfluencemoreandmorecompaniespayattentiontoen-terpriseMicroblog．ThebusinessvalueofMicroblogbecomesmoreandmorepopular．Thispaperaimstoestablishthemethodtomeasurethemicrobloginfluence．Firstlythetheoreticalandpracticalsignificanceofthelatestresearchresultsonthemicroblogplatformisexpoun-ded．Secondlycorrelationanalysisisusedtostudythecorrelationbetweenenterpriseuserbehaviorcharacteristics．Thenfivemainingredi-entsaresummarizedtoestablishtheevaluationindexoftheinfluenceofthemicroblogbreadthofmicrobloginformationcoveragecon-tentfansqualityinteractivelevelandmanagementlevel．InadditionmicrobloginfluenceindexiscalculatedonthisbasisandthemethodforenterprisemicrobloginfluencerankingsiscomparedwithSinaMicroblogrankingwhichprovestheeffectivenessofthemeth-od．KeywordsprincipalcomponentanalysismicroblogenterpriseMicrobloginfluenceindex0、、、。4。。、。。1。BJ．JansenTwitter151。J．ChenTwitter33%72%2。KRiemer32720137JOURNALOFINTELLIGENCEVol．32No．7July20133。、4。5。、、、6。7。、。。2。、、。。。。。。。。nmX=xijn×mi=12…nj=12…mxijij。1。X*ij=xij－xj/Sj1xj=∑ni=1xij/nS2j=∑ni=1xij－xj2/n－1i=12…nj=12…mXR=rijm×mi=12…mj=12…mrijijR。mλii=12…mλ1≥λ2≥…≥λm≥0。Ti2。F=T＇×X*2。kk＜m。k∑ki=1λi/∑mi=1λi＞80%。。Fi=ti1x*1+ti2x*2+…+timx*mi=12…kλi/∑mi=1λi。3。F=∑ki=1λi/∑mi=1λiFi333．1。。2012216·56·78。“”———、216、9。。。Gorsuch19835110－20。5－10。100。12100。100、、。。111234567891011121320014151617、、。3．2SPSSKMOKaiser－Meyer－OlkinBartlett＇s。KMO。0～1KaiserKMO＞0．9KMO＞0．7KMO＜0．5。Bartlett＇sc2Sig．＜0.05。2SPSSKMOandBartlett＇sKMO=0．728＞0．5。Bartlett0．0000．05。2KMOandBartlett＇sKaiser－Meyer－OlkinMeasureofSamplingAdequacyBartlett’sTestofSphericityApprox．Chi－SqureDfSig．．728374．21721．0003．3、。、。SPSS、10。33、df1．0000－．346．00097．24．01797df－．346．000971．0000．481．00097df．240．01797．481．000971．00003－0．346P0。0.481。0．24P0．017。。·66·32。。3．4。。180%。λλ1/m=35．242%、λ1+λ2/m=50．264%。173%80%80．465%。。。、、、、、、。4。41、、、、2、、3453．5a．、、、、。Pagerank“”。。、、、。b．。。、。、、、。、。c．“”。。。。VVIP。V。。d．。。·76·7。e．“”。。。。3．635。520122168．81316117．658343235．078137354．632864423．5567415138003．2255716103．0735527183．07152384Tai2．4714249232．277661040“”、。、、、。4=a×+b×+c×4abc。、、。5。4。。100。a．。。。b．、、、。。。。。1JansenBJZhangMSobelKetal．TwitterPowerTweetsasElectronicWordofMouthJ．JournalofASIS＆T20096091－202JChenNRNelsonLBMichaeletalExperimentsonRec-ommendingContentfromInformationStreamsC．ProceedingsofCHI2010．3KRiemerARichterTInsideMicroblogginginaCorporateContextC．23rdBledeConferenceeTrustImplicationsfortheIndividualEnterprisesandSociety2010－620－234．J．201111121－1255．D．．20116．D．20117．D．20118EB/OL．2012－02－16．http//data．wei-bo．com/toptopnav=1＆wvr=49EB/OL．2012－02－16．http//．tfengyun．com/10．SPSS11－M．．2002·86·32