用户生成内容UGC概念解析及研究进展赵宇翔

Vol.38．No.201DOICNKI11－2746/G2．20120515．1709．001UGC*UGCWeb2．0。UGC。Who、What、WhyHowUGC。UGCUGC、、、、、、、、、、。UGCUGC。4。2。64。G203ConceptualizationandResearchProgressonUser-GeneratedContentZhaoYuxiangFanZhe＆ZhuQinghuaABSTRACTUser-GeneratedContent(UGC)isanemergingmodeforcreatingandorganizingonlineinformationre-sources．Thispaperconductedadetailedliteraturereviewandproposedananalyticalframeworktodefineandconceptual-izeUGCbasedongenretheory．TheconceptualizationofUGCisdecomposedintofourfundamentaldimensions，i．e．，userroleandtype(Who)，contenttypeandattribute(What)，motivation(Why)，andmode(How)．Furthermore，thepaperre-finestheresearchfociandtrajectoryofUGCthroughcontentanalysis，andgeneralizesUGCresearchasfiveunit-of-analysis(i．e．，user，content，technology，organization，andsociety)，fourresearchperspective(resourceview，behaviorview，tech-nologyview，andapplicationview)，andthreeresearchlevels(microlevel，mesolevel，andmacrolevel)．ThefindingofthispapermaytheoreticallyshedlightontheUGCresearchandyieldsomeimplicationforresearchersfrominformationmanagementdisciplinetodetectpotentialresearchtopics，positionlevelofanalysis，andchooseappropriateresearchap-proachandmethodforUGCstudies．4figs．2tabs．64refs．KEYWORDSUser-generatedcontent．Onlineinformationresources．Genretheory．Conceptualization．Researchprogress．1User-GeneratedContentUGCUserCreatedContentUCCCon-sumerGeneratedMediaCGM、、、Web2．0。、、、、068*“”10ATQ004、“Web2．0”09YJA870014。[e-mail]archProgressonUser-GeneratedContent20129September2012、SNS。BigData、、。UGC1－22009。GenreTheoryUGCWho－What－Why－HowUGC。、、UGCUGC5－4－3、、、、、、、、、、。UGCUGC。2UGC、。WebofScience、EBSCO、LISA、EI、PQDT、CNKI、、usergeneratedcontent、consumergeneratecontent、usercreatedcontent、consumergeneratedmedia、UGC、CGC、UCC、CGM、、、、UGC7112011731、。UGC9．4%2。UGC。WebofScience、EI、EB-SCOUGC79%WebofScience35．4%。UGC、、、。LISA10%UGC。UGCUGC、UGC、UGC。UGCUGC1。2001Web1．0UGCWeb2．0。20062007557。2008UGC。Web2．0UGC。UGC。“UGC”“Web2．0”“”。069JournalofLibraryScienceinChinaVol.38．No.2011UGCCNKICNKICNKIWebofScienceEILISAEBSCOPQDT2011810352112809420101710081542050223420098305749183161722008103058311626314720075021914105055200600010410620010001020034817225216971141117113UGCUGC20057UGC。OECD2007UGC①②③1－2。UGC。。UGCUGC。。UGC。。。UGC。UGCUGC。Surowiecki2004《》TheWisdomofCrowds3。collec-tiveintelligence4。UGCWeb2．0。UGCUGC、、、/。UGC、。UGC。、5。YatesWhenWhatWhereWhyWhoHow6。MaloneWhoWhatWhyHow7。CrowstonWilliams8、IhlstromLundberg9、Antunes10、Erikson070UGCZhaoYuxiangetal．ConceptualizationandResearchProgressonUser-GeneratedContent20129September2012CMC11。MaloneUGCWhoU、WhatC、WhyHow1。UGC。1UGC3．1WhoUGCU。DijckUGC。12。。。DeSanctis、13。UGC、。UGC、、、。、UGC、、。UGC、YouTube“”。SNSUGCUGC。UGC。Wiki14、15、16、17－19。Brandtzg、、、、、/、/、20。UGCUGC。3．2WhatUGC。、、、。。UGC/。ArmstrongHagel、、21。UGC、、、。、、、。“”、“”、“”“071JournalofLibraryScienceinChinaVol.38．No.201”socialgraph、“”。、。、、/、、citizenscience、。、、、、。UGC。UGCCContent、、、、。UGC。3．3Why、、。UGC。UGCUGC。。、、、22、、23。PorterLawler24。。25、。—26。UGC、、27。UGC。UGC。DeciRyanexternallyregulatedinternalizedexter-nal、introjected、identi-fiedintegrated28－29。。。。。UGC2。UGCUGC、UGC、UGC、。3．4HowUGCInformationProductionProcessIPP30。、、072UGCZhaoYuxiangetal．ConceptualizationandResearchProgressonUser-GeneratedContent20129September20122UGC。individual、collective、competitioncollaborative。UGC、。、UGC。。UGC、、。。。。UGC。。。。UGC。。UGCUGC。。UGC、。4UGC4．1UGC、。UGC。WebofScience2521016。Excel3661。Web2．041、Socialmedia22、onlinecommunities18、Facebook16、KnowledgeManagement16、Blogs13、electroniccommerce11、Crowdsourc-ing11、SNS11、virtualcommunity11。073JournalofLibraryScienceinChinaVol.38．No.201Wordle6613。①UGCWeb2．0、、/②UGC、SNS、、、、③UGCUGC、、E-learning、CSCW、、、④UGC、FacebookYouTubeTwitterWikipediaFlickr⑤UGCUGC/、、、、。UGC。3UGCUGC。UGC、、、P2PUGC。UGC、、UGC。UGC“——”。UGC。UGC。4．2ZhangBenjamin2007I-mod-el31。、、。、、UGCunitofanalysisUGCU、C、T、OSUGC。UGCUGC074UGCZhaoYuxiangetal．ConceptualizationandResearchProgressonUser-GeneratedContent20129September2012UGCUGC。UCTOS。UGCUGC、、。4。UGC。UGC。UGC。UGC2。2UGC/。UGC、、。5%。4UGC2UGCCNKICNKICNKIWebofScienceEILISAEBSCOPQDT4012521421177330139262383214552610212138120169875910464754817225216971141117114．34．3．1UGC。1UGC、、。OECD2007UGC、、、UGC1。JessicaUGC32。ChaYouTubeDaum、UGCUGCNetflixLovefilmYahoo33。YouTubeYouTubeUGC。YouTube075JournalofLibraryScienceinChinaVol.38．No.201UGC、、34。UGCUGCUGC、UGC、UGC、UGC30。2UGC、。ElaineUGC、35。MatthewRobin2007UGC36－37。ChengUGC—UGC38。UGC、、UGC、39。UGC、、。、UGC40。3UGC、、。DanielFacebookMySpacedel.icio.usOrkutFriendsterLinkedInFlickrYouTubeTwitterUGCUGC41。UGC19。UGC、、、、UGC。UGC。Karahasanovic'、、UGC42。MolyneauxYouTubeUGC43。4．3．2UGC。UGC、UGCUGCUGCUGCUGC。KrummUGC、、、。OpenStreetMapGPS44。JensenUGC、、UGCAalborgUGC45。Girardin46。BaladrónUGCPopflyPipes。、AI47。UGCZ48。UGC、076UGCZhaoYuxiangetal．ConceptualizationandResearchProgressonUser-GeneratedContent20129September2012、UGC、UGC。4．3．3UGC。/UGCUGC。1UGC、、、、、。DellarocasbUGC、49YeUGC50GeorgeWeb2．0UGCUGC51。KrishnamurthyDouUGCUGCWikiBlog、UGC52。UGC53。2UGC。。E-learningUGCE-campusUGC、、、、UGC。JinWenWeb2．0UGCUGC、、54。3UGC、。UGC、。。Hilton、55。4UGC。UGC。。。Chua、UGC56。UGC57。5UGC、。UGC、UGC、