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........................................193.2.2瑞蚨祥................................................213.3非老字号品牌店面形式特征....................................243.4非老字号品牌店面案例分析....................................263.4.1可口可乐博物馆........................................263.4.2索尼探梦与索尼画廊....................................273.5本章小结....................................................28第4章中国老字号店面设计发展趋势与展望.......................................294.1中国老字号店面设计发展趋势——继承与创新....................294.1.1中国老字号店面设计之继承..............................294.1.2中国老字号店面设计之创新..............................304.2中国老字号店面设计发展展望——体验性店面....................324.2.1体验的意义............................................324.2.2现代体验性品牌专卖店..................................344.2.3中国老字号体验性店面..................................344.3本章小结....................................................35第5章结语...........................................................................................37参考文献.....................................................................................................39在校期间主要科研成果.............................................................................43致谢.............................................................................................................45ABSTRACTTheobjectstudiedinthisthesis,ofwhichthepurposeistoinvestigatethetrendoftheChinatime-honoredbrand,isthedesignofthestorefrontbeingChinatime-honoredbrand.Thisthesiswillbecompletedthroughthespecificallyfollowingthreeparts.Themaincontentofthefirstpartisthatthroughunderstandingthebasicconcepts,industryclassificationandcharacteristicsofthetime-honoredbrand,itdistinguishesthedesignofthetime-honoredstorefrontfromthedesignofthegeneralone.Thebiggestdifferencebetweenthemistheculturalinheritanceoftheformer,whichcanbereflectedfromtheplaque,signboard,antitheticalcoupletsandtheuniquearchitecturalform.Thispartpavesthewayforthedevelopmentoftheformofthestorefrontbeingtime-honoredbrandinthefollowingparts.ThemaincontentofthesecondpartisthatthroughanalyzingthebasicformofthestorefrontbeingChinatime-honoredbrand(traditionalChinesestyleandthemixturestyleofChinaandWest)andthebasicformofthestorefrontbeingnon-time-honoredbrand(exclusiveshopofgeneralbrandandspecialbrand---themuseumofbrands)withspecificcases,itsummarizesthesimilaritiesanddifferencesofthetime-honoredbrandsandthenon-time-honoredonesforsearchingthemeetingpointofthetrendofthedevelopmentofthestorefrontbeingthetime-honoredbrand.Thethirdpartisasummaryofthetrendofdevelopmentandprospectofthedesignofthestorefrontbeingthetime-honoredbrand,thatistosay,thedevelopmentofthedesignofthestorefrontbeingtime-honoredbrandfirstinheritsandinnovatesthetraditionalChineseformofthestorefront,withthespecificapproachbeingmakingtheoldasanoldoneandmakingtheoldasanewone;secondshouldlearnfromthestorefrontformsofexclusiveshopsofmoderncelebratedbrands,developingtowardthedirectionofemphasizingtheemotionanddeeplyexperiencing,i.e.,thestorefrontofexperience.Theresearchofthedesignofthestorefrontbeingtime-honoredbrandpresentedinthisthesisishelpfultopromotetheresearchintothedesigntheoryoftheformofthelocalChinesestorefront,andtoinheritandhighlighttheculturalandeconomicvalueindeeplevel,andtoplayagreaterroleintheeconomicconstruction.Anotherpurposeofthisthesisistoexploreawayfortherevivinganddevelopingofthetime-honoredbrands,atthesametimetosearchameetingpointofhistoricdepositsandmodern摘要本论文的研究对象是中国老字号店面设计，其研究目的是探寻出中国老字号的发展趋势，具体通过以下三部分的研究来完成。第一部分通过了解老字号的基本概念与行业分类、特点，区分老字号店面设计与一般性店面设计，其与一般性店面最大不同在于它具有文化传承性，表现在具体店面形式上为老字号的牌匾、幌子、楹联及特有的建筑形式。此部分为下面章节老字号店面形式的发展做基础铺垫。第二部分通过分析中国老字号店面的基本形式（中国传统式与中西混合式）与非老字号品牌店面的基本形式（一般品牌专卖店与特殊品牌专卖店——品牌博物馆），并以具体案例进行分析，总结老字号与非老字号店面异同，为探寻老字号店面发展趋势寻找契合点。第三部分是对老字号店面设计发展趋势与展望的总结。即老字号店面设计发展一是对中国传统店面形式的继承与创新，具体做法为“整旧如旧”与“整旧如新”；二是应借鉴现代知名品牌专卖店店面形式，朝着以注重情感和深化体验的方向发展，即体验性店面，包括实体体验性店面与虚拟体验性店面。本文提出对老字号店面设计的研究，有利于促进中国本土店面形式设计理论的研究，在深层次上继承弘扬老字号的文化与经济价值，为当今经济建设发挥更多的作用。为老字号重新振兴与发展探索一条道路，同时也为老字号在历史积淀与现代应用探寻科学的结合点。老字号店面设计的研究，对中国企业店面设计的发展以及民族文化的传承都有深远的意义。关键词：老字号；店面设计；发展趋势目录第1章引言.............................................................................................11.1研究背景.....................................................11.2研究意义.....................................................11.3研究的基本内容...............................................21.4研究方法.....................................................31.4.1文献探讨...............................................31.4.2比对方法...............................................31.4.3分析归纳...............................................3第2章老字号及其店面的基本概述.........................................................52.1老字号的概述.................................................52.1.1老字号的概念...........................................52.1.2老字号行业分类及主要特点...............................62.2老字号店面设计的概述........................................72.2.1老字号店面设计的概念...................................72.2.2老字号店面设计形成与发展..............................132.3本章小结....................................................14第3章中国老字号店面与非老字号品牌店面形式之比较..................153.1中国老字号店面形式特征.........