11.2.3.4.5.///2SWOTSWOTStrengthWeaknessOpportunityThreatoSoWoOoT3StrategicPositionandActionEvaluationMatrixSPACESPACEoFSCAoESISSPACE1FSCAESIS2FSIS+1+6ESCA-1-63FSCAISES4FSCAISES5XXYYXY6SPACEXYSPACESPACE4SCPSCPstructureconductperformanceSCP51.2.1234567867GE1/2/2/2/5/61.2.3.81551551.212.1/291.2.10ROS/RMSROS/RMSReturnOfSales/RelativeMarketShare