管理学中常用工具归纳总结

1.SWOTSWOTSWOTStrengthWeaknessOpportunityThreatSWOT2.SMART1.Specific2.Measurable3.Attainable4.Relevant5.Time-based3.PDCAPDCAPPlanDDOCCheckAActPDCA4.PESTPESTAnalysis...PESTPoliticsEconomicSocietyTechnology5.MichaelPorterdiamondModel6.7.8.9.(MichaelPorter'sValueChainModel)10.4P4P20604Pproductpriceplacepromotion4P11.4C19904C4C4CCustomer()Cost()Convenience()Communication()12.5W1H5W1HWHYWHATWHEREWHENWHOHOWHOWmuch13.ABC(ActivityBasedClassification)ABCA70%~80%B10%~20%C0~10%14.1.2.3.4.5.6.7.15.(BCGMatrix)BCGMatrix-19701stars2cashcow3questionmarks4dogs16.7S(Mckinsey7SModel)7S7sstrategystructuresystemstylestaffskillsharedvision17.18.19.MatthewEffectMatthewEffect20.CISciscorporateidentitysystemCI(),1.(mindidentitymi);,,,,,,.2.(behavioridentity,bi);.,(,,,),,,,,,;,,,,,,,.3.(visualidentity,vi),,.,,,,,,,,,;,,,,,,,,,,,,,;,,.21.22.BlueOceanStrategyWW.ChanKim?RenMauborgne20052,,23.USP50RosserReevesUSPUniqueSellingPropositionUSPUSPUSPUSPESP24.TheLongTail25.PositioningAlRiesJackTrout7026.BrandImageDavidOgilvy20601.2.3.Aaker4.Keller5.27.28.29.123430.IMCintegratedmarketingcommunicationIMCCI