全国MCN机构调研报告(20211125174522)

MCNMCNMCNMulti-ChannelNetwork(KOL)PGCMCN2017201812500090%MCNMCNMCN/IP72019MCN6800MCNMCNIPMCNMCN1MCNMCNMCN2MCNMCNPUSHMCN3MCN4MCNMCNMCN5MCNIPMCNMCNIPMCNMCNPGCUGCMCNMCNMCN63MCNMCN1MCNMCNMCN17101429MCNMCNMCNMCNMCNMCN3MCN16MCNMCN74MCN8MCNMCNMCN666%MCNMCNMCNMCNMCNMCNMCNIPIP+++MCNMCNkMCNMCNMCNMCNLOLTOPIPMCNIPMCNYYtopMCNMCN3MCNMCN/IPMCNMCNMCNMCNMCNMCNMCNMCNMCNvideoMCNMCNMCNoneMCNMCNpapitube/MCNIP/MCN1MCNPGCMCNvideoIPMCNmol20300300MCN500&IP@@@@@3000W+IP2@@@2002ITMCNIPIPAI2.MCNpapitubeMCN+IP1000KOL350&15MCN2014MCNip5000+KOLMCN2013MCN500+@@@@6+300---101IPIP101IPsocialsocial@@201721KOLKOL#Wigwam#socialPapitubepapipapipapitubepapiIPMCN2000+mcnpapitube@@Bigger@@40IPpapitubeIPIP/papitubepapitube2018papitubepapitube11100160B2014220+KOL@@@4.2MCNSK-II4AIT4100+SK-II2016600@elf@@@Miko3201720182018NOWMCN500KOL20183MCNMCNMCNMCNMCNIPIPIPMCNIPK50IP200MCNMCNIPIPDior100IPMCNMCNFacebookYouTube4IPIPMCNIPMCNIPIPIP2014MCNIPMCNIP4IPIP300+4+50+1000+MCNIPIPIPMCN2012IP@@@@@@100IP2.8IPIPBTV@IPIP5KOL+MCNoneMCNMCN100+2000+TOP120181131.522GMVKOL10500+B6MCNMCNMCNKOLKOLMCNIMSKOLIMS2009VSMCNIMSIMSSMARTWEIQIMS8620045080000360UCIMSParkLUKOLKOLParkLU2010KOLKOLPARKLU40000+6+ins11ParkLUMICHEALKORSCharlotteTilburyOMEGAHYATTiHerbParkLUKOLSocialBeta#KOL#rewardStylerewardStyleAmberVenzBox200+rewardStyle160004000rewardStylerewardStylerewardStylerewardStylerewardStylerewardStyleMCNMCNMCN1&352803717-242MCN&2900258470372900