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西安建筑科技大学大学生创业计划大赛参赛手册1目录第1章背景资料··············································································31.1创业计划竞赛·······································································31.2“粉体杯”暨“中星杯”大学生创业计划大赛···································41.3关于陕西省和全国创业计划竞赛···············································4第2章大赛规程··············································································52.1组织机构·············································································52.2大赛章程·············································································52.2.1参赛方式·····································································52.2.2评审方法·····································································62.2.3评审类别·····································································62.2.4创业计划的框架····························································62.2.5评审标准·····································································72.2.6关于团队所有权及知识产权问题·····································102.3大赛进程············································································102.4作品要求············································································112.4.1对作品内容的规范························································112.4.2对作品格式的规范························································112.4.3版面格式·············································错误!未定义书签。2.4.4其他问题····································································122.5创业计划大赛各赛段的要求····················································132.5.1初赛阶段····································································132.5.2复赛阶段····································································142.5.3决赛阶段····································································142.5.4循序渐进完成创业计划·················································152.6注意事项············································································15第3章创业计划书创作指南······························································163.1创业，从零开始···································································163.2创业计划书的内涵································································173.2.1投资者的观点······························································17西安建筑科技大学大学生创业计划大赛参赛手册23.2.2创业计划书的重要性····················································193.3“挑战杯”创业计划书大纲·······················································203.4创业计划书的创作································································22第4章方案展示·············································································274.1准备··················································································274.1.1评委构成及关注点························································274.2评审标准············································································284.2.1筛选展示内容······························································294.2.2PPT制作····································································324.2.3宣传方案制作······························································344.3陈述模式选择······································································374.4关于答辩············································································374.4.1答辩人员任务分工························································384.4.2答辩人员的团队精神与默契···········································384.4.3答辩应当注意的细节····················································384.4.5应变能力的培养···························································39第5章激励政策·············································································41第六章联系我们·············································································42西安建筑科技大学大学生创业计划大赛参赛手册3第1章背景资料创业计划又名“商业计划”（BusinessPlan），是创业者就某一项具有市场前景的新产品或服务向风险投资家游说，以取得风险投资的商业可行性报告。创业计划竞赛是借用风险投资的实际运作模式，要求参赛者组成优势互补的竞赛小组，提出一个具有市场前景的产品或服务，围绕这一产品或服务，以获得风险投资为目的，完成一份完整、具体、深入的商业计划。完整的创业计划应该包括企业概述、业务展望、风险因素、投资回报、退出策略、组织管理、财务预测等方面的内容。1.1创业计划竞赛创业计划竞赛是近几年风靡全球高校的重要赛事，起源于美国，又称商业计划竞赛。自1983年德州大学奥斯丁分校举办首届商业计划竞赛以来，美国已有包括麻省理工学院、斯坦福大学等世界一流大学在内的十多所大学每年举办这一竞赛。最著名的MIT“5万美金商业计划竞赛”已有近二十年历史，每年都有新的企业从大赛中诞生，影响深远。Netscape、Excite、Yahoo等公司就是在美国大学的创业氛围中诞生的。每年有相当数量的创业计划和创业团队被高新产品企业以上百万美元的价格买走。这些由创业计划竞赛直接孵化出来的企业中，有的在短短几年内就成长为年营业额数十亿美元的大公司。从某种意义上说，美国高校的创业计划竞赛活动已经成为知识经济时代美国经济的直接驱动力量之一。在中国，创业计划竞赛最早于1998年在清华大学举行。1999年，由共青团中央、中国科协、教育部、全国学联主办，清华大学承办的首届“挑战杯”中国大学生创业计划竞赛成功举行。竞赛汇集了全国120余所高校的近400件作品，在全国高校掀起了一轮创新创业的热潮，产生了良好的社会影响。在社会各界的关心和支持下，一批创业计划进入了实际运行操作阶段，产品、资本与市场的结合向更深的层次推进。经过十余年的洗礼，创业计划竞赛使大学校园创新意识、创业能力的教育与培训工作得到了进一步发展，成为广大学生参与素质教育的新载体和科技活动的新形式，同时也成为高校之间竞显办学水平、教育质量和学生综合素质的一个重要窗口，并引起了各高校的关注和重视。目前，创业计划竞赛已与课外学术科技作品竞赛一道，成为“挑战杯”旗帜下的重要赛事，并形成两赛隔年举办的格局。从2002年起，教育部也成为主办单位之一。作为学生科技活动的新载体，创业计划竞赛必将在培养复合性、创造性人才，促进高西安建筑科技大学大学生创业计划大赛参赛手册4校产学研结合，推动国内风险投资体系建立方面发挥越来越积极的作用。此外，我国部分省市和高校于1999年开始相继举办了各自的创业计划竞赛，并在全国大赛中取得了相当优异的成绩，且同来自美国、欧洲及亚洲其他国家著名高校建立起了良好的创业计划竞赛组织合作体系。1.2“粉体杯”暨“中星杯”大学生创业计划大赛自1993年以来，我校正式启动“粉体杯”暨“中星杯”竞赛，努力打造具有我校自身品牌的大学生的赛事。“粉体杯”暨“中星杯”包括“粉体杯”暨“中星杯”大学生课外学术科技作品竞赛和“粉体杯”暨“中星杯”大学生创业计划大赛，两个比赛隔年交替进行。“粉体杯”暨“中星杯”大学生创业计划大赛是我校规模最大、最具影响力的学生创新创业活动，是我校大学生科技学术创新活动系列赛事的重