“优质创业网”的创业分析

上海交通大学硕士学位论文“优质创业网”的创业分析姓名：王海静申请学位级别：硕士专业：工商管理指导教师：陈琦伟20080601I,SWOTSTPIIIIITHEANALYSISOFWEBSITE-TOPENTERPRENEURSHIPAbstractItiswellknownthattheenterpreneurshipwillbringgreatenergynotonlyfortheenterpreneursbutasloforthewholesociety.Atthesametime,thewebsiteaboutenterpreneurshipgetsmoreattentionallovertheworld.Afterresearchontheinternalrepresentativewebside(://://cybang.cnand),itiseasytosaythatthequantityoftheentrepreneurshipwebsitesisincreasing,butmostofwebsitesdidnotfindabalanceonthewidespread/specialization/dataexactness.Consideringoftheinternaleconomyenvironment,thepaperanalysestheneedandsituationofinternalenterpreurs\internalinvestmentmarketandinternalinvestors,thenfindsthemarkettosetupawebsitetoofferbetterserviceforinternalenterpreuresandinvestors.Topenterpreurshipisoneestablishingwebsiteaccordingtothemarketinenterpreurshipwebsiteindustry.TheexternalcircumstanceandtheinternalIVresource\financeneedwereanalyzedbythemethodofSWOTtodeterminethemainfunctionandcontentofthewebsite.Then,theChinesecity/enterpreures’educationbackgroundandgenderoftheenterpreureswereanalyzedbythemethodofSTPtodeterminethetargetmarket.Theconclusionistofocusonthehigheducatedenterpreures\goodenterpreureshipcircumstancecityandthesuccessfulprivatecorporation.Theprofitmodeincludestheincomeoftheassociators,theinformationandadvertisement.Thecompetitionstratagemisscientificpricingandvalueanalysis.Atlast,theriskisanalyzedandthetacticisworkedout.Becauseoftheintensiveanalysesontheneedofinvestorsandinternalenterpreures,thetopenterpreureshiphasgreatimprovementsthantheestablishedwebsitesnow.Itwouldbeusefultoestablishawebsiteandothersimilarwebsites.KEYWORDS:websiteforenterpreureship,feasibilityanalysis200841520084152008415MBA111.11.1.1PFDruckerMIT1969197681.5%30199961291%1.1.21755CantillonentreprendreEntrepreneurMBA2entrepreneurshipentrepreneurshipHHowardH.StevensonBabosonPaudDReynoldsPaudDReynolds1.1.3123MBA31FIGURE1thefunctionoftheentrepreneurshipwebsite1.212MBA43MBA522.12.1.1ChinaVenture20062006200.42200516.5%2006362200529821.5%2007399200621.81200514.3052.5%200731.522.1.212006MBA630584.3%1905241987.3%232.22.2.12007398.4200499.6%58.5%75%58.9%68%MBA780%520%30OTC200452007200OTC20901997MBA82008200810020020082120080121“2008”30050065%2.2.2500MBA9200646.2%42.1%1080.4%105016.2%503.4%15.4%14.5%9.9%1Table1SummaryfortheinternetquestionaryMBA3520530.3,0.3,0.2,0.10.15;;MBA10:636192(2)1:;2:3423FIGURE2ThetypeofrespondentsFIGURE3OpiniontotheentrepreneurshipABCDEB345MBA1145FIGURE4WhethertheyknowFIGURE5whethertheythinktheentrepreneurshipwebsitesentrepreneurshipwebsitesareuseful6767FIGURE6WhethertherespondentswouldFIGURE7ThereasonfortherespondentstouseUsetheentrepreneurshipwebsitestheentrepreneurshipwebsitesornot7AABCDEMBA122.2.3122006200553.448.840.434.371.332.32.3.1venturecapitalVCMBA131234“”2.3.21946AmericanResearchandDevel-omentARMBA14D19802090975610106301130200://://://://cybang.cn/://://://•R•SWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOTSWOT►SWOTSWOTMBA24SWOT►SWOT►3.2.2SWOT1UMBA2523AB4MBA26MBA273.36Table6Costanalysiscostanalysisfixedandsemivariablecostsfixedcostsonlystartupsixmonth6oneyearoneyearoffice4000/4000/4000/50000/advertising01000/2000/20000/promotion03000/3000/30000/wages20000/20000/30000/360000/tel[phone]/18000/equipment20000200002500025000insurance400060001200012000/software2000200020002000other2000025000300003000063850MBA2889FIGURE8RelationshipbetweenwageFIGURE9Relationshipbetweencostonandthenumberofusersadvertisementandthenumberofusers1011FIGURE10RelationshipbetweenrevenueFIGURE11Relationshipbetweenrevenue\andthenumberofuserscostandthenumberofusers10A11CB3.4SWOTMBA2920010A11BMBA304——strategystratagiastrategy12FIGURE12MichaelPorter'sFiveForcesModel·(MichaelPorter)80MBA311234MBA3254.14.1.1ABA►►MBA33►7Table7Methodtochoose\supplyandpublicizethevalueofthewebsites7MBA344.24.2.1STPSTP90·PhilipKotler30STPS——SegmentationT——TargetingP——PositioningSTPSegmentingTargetingPositioningSTPSTPMBA354.2.21.2=11124.2.3MBA36splus5.0cox12cox4.2.42007152007520620064.2.5MBA374.31234MBA384.4123420081200814200848810104.5:►►►►ITMBA398Table8Maincontentforentrepreneurshipproject100MBA409Table9Maincontentofinv