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I34IIIIITheStudyontheDevelopmentTrendoftheHousingMarketInTaichungAreaKeyWords:HousingMarket,DevelopmentTrendoftheHousingAbstractTheHousingMarketinTaichungAreawasdevelopedwithoutanyvisionforalongperiod,whiletherewasn’tanygeneralhousingpolicyforthespatialstructure.Followthefreeeconomicmarketingoperation,therealestatebecamemorethansomethingthataccommodatespeople’sneedforhousing;itwastransformedintoacommodityforspeculation.Wearegettingintoaviciouscycleinwhichthehousingmarkethadlostitsequilibriumintermsofsupplyanddemand;itkeptinastagnantphenomenon.Thisstudyaccentuatedonthemarkettrend,analysisfromtheprocessofthedevelopmentofhousingmarketandthefactorsofoversupply,toproposeasolutionforthefuturedevelopmentofthehousingmarketinTaichung.Thesummaryofthestudyarelistedasfollowing:1.Thedevelopmentofthehousingmarketfollowthetimeaxisshowsdifferentfaces.Itscontentareasfollowing:(1)Tobuildexcellentlife-style,thehousingproductshasdevelopedtowards“luxurious,stylish,5starshotelmode”and“safetymanagement,abundantofpublicfacilities“alsobecomesthemainfactor.IV(2)Ourcitizenshaveveryhighown-houserate(~82.2%),&unusualemptyrate(~26%,101,916housesinTaichung),fromquantitativeanalysis,itseemseveryresidentshavehishouse,butactuallyitisoversupplied.Theincreasingofemptyhousescausedthedropofland&houseprices.(3)TheseriousstagnanthousingmarketinTaichungareaisduetotheunbalancedareadevelopment&poorpolicyforthepastfewdecades(emphasizedatTaipei&Kaohsiungcity).(4)TostimulatethehousingmarketinTaichungareadependsonthespeedupofpublicinfra-structure,toprosperurbanarea,toattractpeople&createdemand,cannotdependonthetraditionalhouseloanormortgage.(5)Duetotherecentfinishofpublictrafficinfrastructure,providesrapidtransport,&thenewdevelopmentofthe3rdsciencepark,wecanforeseetheincreasingofemployment,&createdemand,thatwillhelptostimulatethehousingmarket.2.Tocreateexcellentlivingenvironment,weshouldconsiderboth“physicalaspect“&“psychologicalaspect“ofconsumersdemand.Herethephysicalaspectmeanshardwareutility,itisthearchitect’stask;andthepsychologicalaspectmeanssoftwareservice,itistheconstructor’sresponsibility.Thecontentcanbesummedupasfollowing:(1)Housingshouldemphasizenotonlyonitshighqualityininnovation&management,butmoreimportantonitsstylishfitnesstourbanenvironment,bymeansoftheevolutionoftiming&spacetocreateexcellentlivingenvironment.(2)Thevaluesofexcellenthousingarebestlandcondition,goodVhardware&softwareplan,solidlifefunction,&aunitedbodyofmutualfurnishingenvironment.(3)Theconstructioncompanyshouldplayaneducator’sroletoteachconsumers,bytransparenttransactiontogainthetrust&supportfromconsumers.3.Fromtheimpact&newtrendanalysisofmarketdevelopment,wecanconcludeasfollowing:(1)Thepopulationisthebasisofhousingdemand,incasepopulationincreaserapidly,thedemandwilldoso,consequentlythehousingmarketwillbecomevividly.(2)Thebestsolidpolicytoovercomethedangeroussituationarebasedonthesubstantialspatialdesignofhousing,&thenewtrendofelegantconcept;toachieve“Qualityup“,i.e.comfortable,safe,substantial,convenient,internettechnologic,E.P.livingenvironment,&multi–purposeproducts.(3)ThetrendofTaichungurbandevelopmentdirection:towardsNorthwestdistrict&outspreadlikeafan.(4)The3bigassembledistrict,duetoitsvastinland,rapidtransit,&excellentpublicutilities,isthebestbargainareaforfuturehousingdevelopment.(5)Basedontheanalysisofdevelopmenttrend,thehotfuturehousingmarketarerankingasfollowing:SituanDistrict,SiDistrict,NantuanDistrict,PeituanDistrict,NanDistrict,PeiDistrict,TungDistrict,ChungDistrict.(6)Fromtheconsiderationoffactors:landpotentiality,lifefunctionVIconvenience,populationstructure,districtneighborhoodrelation,publicutilities,landscape,thebestexcellent&promisingdistrictsare7thNewcitycenter,ScienceMuseumDistrict,CultureCenter/ArtMuseumDistrict,&GreenGardenRoute.(7)TheSingle-familyvillaisthemain-streamproductofhousingmarket.(8)Therentofhighclassbusiness/residencecomplex,seniorcitizensapartment,&retire-lifemansionwillbethemostcompetitivehousingintheprofitablerealestateinvestment.VIIVIII……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………IX……………………………………………………………………………………………………………………………………………………………………………………………………………………X………………………………………………………………………………………………XI………………………………………………………………………………………………………………………………………………………………XII…………………………………………………………………………………………………………………………………………………………123456HousinghousingunitHousingmarketfunctionsofcomparisonandsubstitutionHousingsupplyHousingdemandHousingstock7EffectivedemandofhousingTrend89MiltonKeynes1200(1).(2).(3).(4).(5).22001000101112131415161718Motel192021222324252627282930M1bM2531323380207,629774,1971.6381214,812794,9602.7082226,094816,6012.7083237,306832,6541.9684249,134853,2212.4785263,620867,3841.6586276,437901,9613.9887285,455917,7881.7588296,875940,5892.4889304,591965,7902.6790302,911977,1311.172.4034791,71989845.237.1802,2861,07032.919.2813,0251,16632.39.0822,3101,83723.657.6832,1602,1356.516.235842,3191,9207.410.1851,8731,47719.223.1861,9301,1