商业房地产开发与管理目录和前言翻译英文

CommercialRealEstateDevelopment&ManagementPracticeSecondEditionYangBaominJiangHeTsinghuaUniversityPressFirstEditioninSeptember2006SecondEditiononJune1st,2008ContentsChapterⅠInnovativeOperationofCommercialRealEstateBusinessin21stCenturyChapterⅡTalentsManagementandCorporationAdministrativeMechanism§1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution§2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStoresChapterⅢStrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate§1.ConsultingResearchonDevelopmentStrategyofRealEstateandRetailGroup§2.OrganizationalStructureDesignofCommercialRealEstateCorporationChapterⅣMarketInvestigationandConstructionPlanningofCommercialRealEstate§1.InnovativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail§2.ConstructionPlanningConceptInnovationandShoppingMallExample§3.InvestigationonEnglandBirminghamBurlingShoppingMallanditsInspirationsforLocalShoppingMallsChapterⅤCommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning§1.ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment§2.AllProcessPlanningandDevelopmentofShoppingMall§3.DesignExplorationofLargeMall—CasesofChinaandUS§4.GlobalViewofOutletsDevelopmentinChinaChapterⅥModernGeneralMerchandiseTradeandCommercialRealEstate§1.ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput§2.BusinessInnovationofDepartmentStorefortheWhite-collarGrouponCommercialPedestrianMallorShoppingMall§3.StudyonGeneralMerchandiseTradeChainBusinessofSAKS5thAvenueInNewYorkUSChapterⅦCommercialRealEstateInvestmentAttraction§1.InvestmentAttractionPlanningandItsImplementationofLargeMallandCommercialPedestrianMallChapterⅧProfit-MakingModelDesignofShoppingMall§1.Profit-MakingProcessofShoppingMall§2.MakingOptimalProfitViaThemeShoppingMall—CaseofVeniceThemeShoppingMallChapterⅨDevelopmentandOperationofUrbanBuildingComplex§1.AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan§2.PlanningandOperationofPivotalRailTransitUrbanComplex---CaseofPlanningofShanghaiSongjiangRailTransitProperty§3.DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation§4.PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork§5.StudyonUrbanComplexDevelopmentofPrefecture-LevelCities—CasesofQuanzhouCityandXuzhouCity§6.OptimalProfit-MakingModelandDevelopmentStrategyofUrbanComplexofListedCompanyChapterⅩVisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall§1.VisualMerchandiseDisplaySystemofShoppingMall—CasesofEurope,US,JapanandROK.§2.OperationalManagementofShoppingMallsinShenzhenCBD—CaseStudyonHuarenWanxiangMansionChapterⅪDevelopmentandOperationofCommercialPedestrianMall§1.InvestmentPlanningandOperationalInnovationofCommercialPedestrianMall§2.StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecoveryChapterⅫDevelopmentandOperationofLargeWholesaleMarkets§1.DevelopmentandOperationPlanningofThemeClothingWholesaleMarket§2.UrbanComplexDevelopmentofLargeLeatherMarketandProfessionalMallChapterⅩⅢStudyonCapitalStructureandOperationofCommercialRealEstateCorporation§1.StudyonOptimalCapitalStructureofRealEstateEnterprise§2.AnalysisonintangibleassetOperationalTheoryandPracticeofRealEstateEnterpriseChapterⅩⅣValueChainManagementandMarketingPracticalInnovationofCommercialRealEstate§1.SystematicApplicationofClientMarketingTheoryinCommercialPropertyMarketing§2.ValueChainTheoryandItsApplicationinCommercialPropertyDevelopmentChapterⅩⅤCommercialPropertyProjectManagementInnovationandCaseStudyChapterⅩⅥLarge-ScaleRealEstateProjectOperationandCommunityCommercialPlanningPractice§1.Large-ScaleRealEstateProjectOperationandPlanningPractice§2.MistakesConcerningCommunityCommercialActivityandSolutionChapterⅩⅦCommercialPropertyandUrbanOperation§1.InteractionBetweenCommercialPropertyandUrbanOperation—CasesofDalianCityandXiamenCity§2.ComparisonStudyonInternationalizationofSongjiangDistrictAsSatelliteCityofShanghaiMunicipality§3.QuanzhouCity’sSustainableDevelopmentStrategyandCommercialPlanningforNextFiftyYears§4.StudyonProvincialCommercialCircleDevelopment—CaseofChangshaCityChapterⅩⅧStudyonleadingPowerofCommercialRealEstateCorporationCDSupplements:1.ReportonInvestigationofJapanRoppongiHillsUrbanComplex2.ReportsonInvestigationofLasVegasThemeHotelsandShoppingMalls3.ReportsonInvestigationofROKShoppingMallsandCommercialProperty4.TrainingTextbooksonLargeCommercialComplexesandUSDepartmentStoresbyMr.YangBaominForewordStepsforProgressofCommercialRealEstateProfessionalManagerUndergraduatesneedlotsofbasicskilltrainingpriortobeingcommonprofessionalmanagers,buttransformationfromacommonprofessionalmanagertoanexcellentcommercialpropertyprofessionalmanagerisasdifficultasclimbingTowerofBabelinancientBabylon.Overtwodecades,morethantenbillionsyuanRMBhasbeeninvestedinChineserealestate,aboutonetenthofwhichhasbeenfailureornotperfect.Wehavepaidmuchformistakescausedbyshortageofknowledgeandstubbornnesswhichcannotberepeatedbythecurrentyoungpeop