“有梦，就有可能”juniper2004全球论坛会议（英文提案）(1)

PallasAssociatesExecutiveForum2004China2004.3--NothinghappensunlessfirstadreamEventProposalPallasAssociatesTheForumThemesEnvisagedWesuggestthefollowingforthethethemesoftheforum：NothinghappensunlessfirstadreamWithDreamComesSuccessesInfranetOriginatesinDreamsNetworkShapestheFutureNetworkAddsValueInfranet’TomorrowSky，Earth，InfranetTheDreamofInfranetInfranetReshapestheFuturePallasAssociatesPreambleToday’sFable：Achildenjoyschasingdreams,heisBorntoday,andnamedJuniper，Oneday,Junipersawhisdream：Infranet——“InternetUtopia”Inreality,itisasturdybabystandingontheshoulderofagiant.Infranetshoutsoutaprophecy:“IcometoChina！Thosewhotaketheleadinginwelcomingme,Willbethewinnerofthefutureworld.”PallasAssociatesPreambleWeconsiderthisforumanunusualmeeting，apioneeringeventthatbringsthepastandfutureseamlesslytogether.ThemissionoftheforumistoinculcatethetwosymbioticideasofJuniperandInfranetintoChina.However,thelowvisibilityofJuniperandInfranetinChinacouldmakethiseventunnoticed,impedingthepromotion.Aftermeticulousdiscussion,weformulateherebythepromotionstrategyfortheforumasfollows:PallasAssociatesOurStrategy“DualEmphasis，EqualStrength”－－A.PressMarketing（Pre-eventPressCampaign）B.ForumDesignCarryoutconceptualpropagationsforthisforumthroughabovetwoapproaches！PallasAssociatesPlanningArchitecturePre-EventPressCampaign3.20-5.25--makingfulluseofthepropagandaabilityofnewsmediatopileontheatmosphereNewsreportSpecialColumSpecialistInterviewForumDesign5.27-29ExceptionalforumandactivitiesarrangementsPost-forummanipulations(furtheringitsinfluence)PallasAssociatesPre-EventPressCampaignInviewofthenoveltyofInfranetpromotedbyJuniperNetworksinChina’stelecommunicationandITsectors,weadvanceaoperatingoptionofusing“PressMarketing”tomakethedreamofMovingBeyondInternetcometrue.ThisapproachistoamplifythroughpressmediaandgenerateaconceptualfrenzyforJuniperandInfranetinChina,therebybuildingthecorporateimageofJuniper,andthesmoothmarketentryforInfranet.PallasAssociatesPre-EventPressCampaignThepressreportsweenvisagesasfollows：DareneglectthepowerofthinyetstrongInfranet?InfranetnetworkreshapesthefutureGatewaytosuccess——InfranetInfranetavowstobuildaneweraofbusinessnetworksGloballyleadingnetworksolutionsallfromInfranet……PallasAssociatesInitially,conceptualwarmingup，wecapitalizeontheallpurposepressmarketingandthestrongmediapurchasingpowertocreateaatmospherefortheforum,attractingtheattentionofpopulaceandtheindustryelitistsalike.Primarilythroughpressreport,specialcolum,specialistinterviewetc.Conveneapressconferenceattheoccasionof“5.17ChinaTelecomDay”toannouncethecomingInfranetForumlateMayPre-EventPressCampaignManeuveringPallasAssociatesPre-EventPressCampaignManeuveringCCTVForumThe“DialogueProgram”ofCCTV-2EconomyChannelisquiteinfluentialinChina,andinviewofthishighprofileforum,werecommendairingLnfranetNetworkTechnologyExplorationintheDialogueProgramonMay17ChinaTelecomDay,invitinginfluentialindustrycelebrity,expertsandmanagementtothepeak“Dialogue”,therebyinfluencingourtargetaudienceandthecarriers.PallasAssociatesPre-EventPressCampaignManeuveringTheforumcanenlistontheindustryauthorityliketheMinistryofInformationIndustry,usingitsprowessplusthejointforceofauthorityandmediatopromotetheconceptoftheInfranetforum,andthefar-reachinginfluencethereof.PallasAssociatesSpecialnewspaperandmagazinereportsensueaftertheforum.Publishtheconferenceproceedingsaftertheforum.VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.EventcontrolandsummaryreportsWeofferone-stopservicefortheentireconferencedesigningandarrangements,andprovidemediacontrol,andprepareasummaryreportaftertheforum.PostForumManeuveringPallasAssociatesForumDesignTableofContents：ForumAtmosphereDesign；LeisureActivitiesDesign；ExpertTopicsandDebateDesignPallasAssociatesForumAtmosphereDesignConferenceSetting：Takethestyleofinformationagecreatingasenseoffuturethroughperformance,costume,stageproperty,lighting,three-dimensionalscene.MOVIEThefirsttimeofHumankindinspiretheimaginationonJuniperandInfranet.ConferenceRoom：UsingthecolorofcorporateLogoforthepodium(chairthrone),highlightingcompanyLogoandLnfranetLogo,atalk-showstylewillimplementontheforumtoinspiretheatmosphere,generouslydesignedyetfirmbackboard,embodyingtheiconfeatureofinformationage.Thecomputerlightshoutsoutcompanylogoonthebackboard.Thethemeoftheforumontheexhibitionboardindarkcolor,demonstratingcorporatestrengthandmassiness.ConferenceSurroundings：Foliage&flowers，drinkingtable，protocolgirlsforguidance.PallasAssociatesLeisureActivitiesDesignMay27(pm)：DelegatesvisittheGreatConscienceTemple(DaJueTemple),listeningtotheinternationallyrenownedBuddhadignitarytopreachonthepowerofBuddha,enjoyingtheperformanceofinternationalteamaster,includinginteractivediscussion.Remarks：Buddhismcherishesthecultivationofaperson’smoralityandcharacterviatranquilapperception.Incontrast,theChineseteadoctrineshowcasesgrandness,eleganceandin-depth,thusbewitchin