搜索
参考资料，少熬夜！unin5Advertiselession17-通用8篇第十七课教学设计方案第一步。演示文稿像这样的问题：你在哪里可以找到广告？公司为什么要做广告？你看电视广告吗？你最喜欢的广告有哪些？将讨论中产生的任何有用的笔记和关键词放在Bb上。Lesson17教学设计方案Step1.PresentationAskquestionslikethese:Wherecanyoufindadvertisements?Whydocompaniesadvertise?DoyouwatchadvertisementsonTV?Whichareyourfavoriteadvertisements?PutanyusefulnotesandkeywordsthatariseoutofthisdiscussionontheBb.Step(I.)Listening(Saytotheclass,“Now,wearegoingtolistentoadiscussionaboutanadvertisement.Itisalittlebitlong,soI’llplaythetapetwicewithonlytwoquestions.”)Questions:1.Whatistheadvertisementfor?A.acameraB.acomputerC.atypewriter(Key:B)2.Whatwilltheadbelike?A.humorousB.serious(Key:A)(II.)Reading1.Askthestudentstoreadthedialogueagain,checkingtheanswers.Thenask:“Whatsuggestionseemstobethefinaldecision?”(Key:Bob’ssuggestion:Putcommentsofthecustomers’atthetopoftheadinbigprintandbringinsomeSaytothestudents,“Inthisdialogueweshouldlearnhowtoexpressopinions:agreementordisagreement.ReadthedialoguequicklyagainandI’msureyoucanfindseveralsuchexpressions.”(Thestudentsaresuretofindtheseexpressions.Theteachershouldpraisethem,encouragethemtothinkofmoreandputtheexpressionsdownontheBb.Also,theteachershouldremindthestudentswhichareindirectandpolitewaysandwhichare:1.Ithinkitwouldbeagoodideatodo…2.Iagreewith…3.That’strue/right.4.Goodidea!/That’sgreat!/Whynot!/Exactly!Disagreement:1.I’mafraidIcan’tagreewithyou.2.Sorry,Idon’tthinkso.3.Doyou(really)thinkso?/Doyouthink…?4.Idon’tagree(with…).5.Idon’tthinkyouareright.参考资料，少熬夜！inblanks.youthinkmanagerswanttoreadwhatusersthinkaboutanewpieceofofficeequipment.’sagoodwayofgivinginformation,butit’snotagoodwayofpersuadingpeople.Foronething,it’sboring,andpeoplearen’tgoingtoreadanadthatlooksanotherthing,onecomputerlooksverylikearen’tgoingtorememberthenameoftheproduct.whatexactlyareyousuggesting?wecanputtheircommentsatthetopofteadvertisementinbigcanbringinsomehumourtoo.Peopleenjoyreadinghumorousads.I’llaskthecompanyforalistofrecentcustomers.points:thinkitwouldbeagoodideatohavecommentsfromsecretariesandtypistswhoarealreadyusingit我想听听用过它的秘书打字员的评论是个好主意。(1)句中的havecommentfrom…表达“听取…的意见／评价”，相当于listentotheviews／opinionsof…，from接人，表听取别人的意见。e．g．You‘dbetterhavecommentsfromyourteachersandclassmates．你最好听听你的老师和同学们的意见。(2)这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气----I’mafraidI’mputtingonweight．我恐怕发胖了.------Ithinkitwouldbeagoodideatokeepondoingmorningexercises.我认为坚持锻炼是个好主意。可用作动词，表达“批评，评论”之意。①commenton／upon／about对……作出评论，e．g．Thecriticscommentedfavorablyonhisnewbook.评论家们对于他的新书给予好评。另外,对别人的提问、询问不想回答、不愿回答时，通常用Nocomment（无可奉告）2.Wecanbringinsomehumortoo.我们还可以插进一点幽默的话。这句中的bringin意为“介绍，引进，还进”，相当于introduce。bringin带可表达“搬进，收获，挣得，逮捕”之意,in为副词。e．g．①Bringinthewashing;itlookslikerain.把洗好的`衣服收进来，好像要下雨参考资料，少熬夜！了。②Hebringsinanextrahundreddollarsamonthfromhisnewjob．他的新工作使他每个月多赚100美元。③Thefarmersarebringinginapples.农民正在收苹果。:tomakesthknowntothepublic.(v.)advertising(n):thebusinesswhichconcernsitselfwithmakingknowntothepublic.Advertisement(n)=ad:anoticeforsomethingforsale.Weshouldadvertiseforsomeonetolookafterthegarden.Step5.SBPage25Part2PracticeTheaimofthisactivityistogivestudentsanoportunitytohaveafreediscussionandtopractiseoralfluency.Gothroughthequestionswiththestudents.Andthenaskthemtodogroupwork..Whenthestudentsareworkingtogether,theteachershouldgoupanddownamongthestudentsandgivethemanypossiblehelp.Makesureeachstudenthasachancetoshowhis/heropinions.Step6WorkbookWbLesson17,Exx1and2SshavetorevisethedialogueinLesson17beforetheydoAllowthemafewminutestogothroughthepassageandfillintheblankswiththeproperwords.Thencalloutsomeofthemtoreadaloudthepassageandcorrectthemistakesifthereare2caneitherbedoneattheendoftheclassorasafollow-upofSBpage25,Part2.Homework:1.FinishofftheWbexercises.2.makeupasimilardialoguetoshowone’sopinion.Lesson18教学设计方案Step1Revision1.ChecktheexercisesinWb.2.Checkthenewdialogue.Step2Presentation[Saytothestudents:“ActuallywearefamiliarwiththeChineseword“广告（advertisement）“.Itseemsthattheyarearounduseverywhere.Now,readthepassageandthenanswerthefollowingquestionsinpairs.“]Readaloudthequestionsatthetopofthepassage.Allowthestudentsenoughtimetoreadthetextandfindtheanswers.Puttheminpairstodiscusstheiranswers,thencollecttheanswers参考资料，少熬夜！fromtheclass.(1.Itmakesaproductcheaper.2.Five.)Step3.ReadingI.Readingcomprehension1.Theauthorthinksthatadvertisements________.A.arewelcomebyeverybodyB.willincreasethecostofproductsC.havebadinfluenceonpeopleD.canwinmorecustomersforacompany(Key:D)2.InParagraph1,whichworddoesthewriterusetoexpresshisideathatadvertisingiscommon?A.Developed.B.Popular.C.Proved.D.Increase.(Key:B)3.Accordingtothetext,advertisementsmaybeusedin________A.everythingBelectionC.scientificresearchD.education(Key:B)4.Howmanymeansofadvertisingarementionedinthetext?A.7.B.9.11.C.13.(Key:C)5.Whichparagraphtalksaboutthepurposeofadvertising?A.Paragraph1.B.Paragraph2.C.Paragraph3.D.Paragraphs4and5.(Key:A)6.Whenanadvertisingcompanymakesadvertisements,whichhappensfirst?A.Havingameeting.B.Collectinginformation.C.Writingatext.D.Designingt