拉美会议市场的增长与机遇

GrowthandopportunitiesintheLatinAmericanMeetingsMarket54thICCACongressGrowthandopportunitiesintheLatinAmericanMeetingsMarketCarlosFulcherIABCErnestovanPeborghODISEOAndyFreireAndyfreire.comAlexandraTorresÁgoraBogotáJuanJoséGarcíaBarcelóCongresosNumberofmeetingsperregionInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comNumberofmeetingsperregionInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comRotationareas:Assoc.MeetingsInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comRotationareas:Assoc.MeetingsInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comInternationalCongressandConventionAssociation#ICCAWorldiccaworld.com54thICCACongressAlexandraTorresÁgoraBogotáInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comLATINO–HISPANIC-LATINOAMERICANOSIsthereamixingpotthatdefinesLatinAmerica?Istheboomover?ALittlemacroeconomics,nottoomuchIfso,whatisnext?AvoidtheOOOPSandaimfortheWOWInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comWhatDefinesUs?AsidefromlivingtotheSouthoftheUnitedStatesintheAmericas,aretherecommontradestoLatinAmericans?InternationalCongressandConventionAssociation#ICCAWorldiccaworld.comHistoryPerhaps?VirreinatodeLaPlataImperioPortuguésLaGranColombiaVirreinatodeLimaVirreinatodelaNuevaEspañaInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comNOPE,TRYAGAIN•Language?–Nope,again:WehaveSpanishandPotuguesemainly•Distance?–Nope,Méxicois10hoursawayfromBuenosAires•Behaviour?–Nope,closenesstotheUSmarksusheavilyInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comTHENWHAT?CULTURE/VALUESFamilyHardWorkEducationTraditionsResilianceResourcefulAHighExternalDebtHighlyDependencyonCommodities.HeavyTaxationModelsStableDemocraciesSearchforIndependeceECONOMIC/POLITICSInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comBut,mainly…..PrideInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comPride,indeedInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comLET´STAKEALOOKATMACROECONOMICSCOMMODITIESTOURISMPOVERTYLEVELSECONOMICGROWTHInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comGROWTHTourismaccountsfor9%oftheGDPInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comFASTESTGROWINGCOUNTRIESINTOURISMAVERAGES7%FOR2014MéxicoGuatemala&BelizeDominicanRepublicArgentinaEcuadorColombiaInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comPOVERTYLowerunemploymetratesSignificalreductionofthegapbetweenformalandinformalworkers.Increaseinsocialdevelopmentpublicexpenditure.“Duringthelastdecade,theRegionhasimprovedincomedistribution”CEPALInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comISTHEBOOMOVER?YES,ITWASHIGHLYDEPENDANTONEmergingmarketsgrowthPricesofcommoditiesDividendsInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comCOMMODITIESANDEMERGINGMARKETSPricedropincommoditiesaffectsalsotheUSdividends.GrowthinEmergingMarkets(Rusia,China,Brasil,India,SouthAfrica)InternationalCongressandConventionAssociation#ICCAWorldiccaworld.comWHATDIDTHEBOOMLEFTUS?HARDWARESOFTWAREInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comSOFTWAREFOREIGNDIRECTINVESTMENTANEWMIDDLECLASSWITHNEWCONSUMPTIONPATTERNSWEBECAMEACTIVE,VISIBLE,PRESENTInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comANEWMIDDLECLASS,EDUCATED,DEMANDING“ThenumberofpeopledemandinguniversityeducationinLatinAmericaandtheCarribean,hasgrownsignificantlyanditexpectedtocontinuetogrowwithinthenextyears”*WorldBankAnewmiddleclass,moredemandingonprices,esthetics,experiencesandtransparentbrands,isemerging.SOFTWAREConsumptionpatternsonanewmiddleclassstartby:Appliances(cars)EducationTravel.InternationalCongressandConventionAssociation#ICCAWorldiccaworld.comWEBECAMEACTIVE,PRESENTICCArankingsICCAmembersInternationalFairsBiddingforworldCongressesSOFTWAREInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comSOFTWAREFOREIGNDIRECTINVESTMENT“Between2003and2013,FDIincreasedintheregionfromUS$46.937millionstoarecordof$US189.951millionsinabsolutnumbers”.Source:CEPALInColombia,20%oftheFDIrelatestotourismassociatedproyectsInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comHARDWARECONVENTIONCENTERSHOTELS(NEWANDRENOVATED)AIRPORTS,PORTSANDGROUNDCONNECTIVITYInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comHOTELINFRASTRUCTUREAccordingtoJonesLangLaSallebetween2013and2023426thousandnewroomswillbebuiltinLatinAmerica:A65%increaseinthecurrentoffer.Newinternationalhighendbrands,likeStarwood,Marriott,Accor,Hilton,Hyatt,WyndhamoIHG,haveseteyesinLatinAmerica.HARDWAREInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comHARDWAREAIRPORTSINFRASTRUCTUREInternationalCongressandConventionAssociation#ICCAWorldiccaworld.com+15MéxicoPerúGuatemalaArgentinaChileCostaRicaPanamáColombiaBoliviaHARDWARECONVENTIONCENTERSGOVERNMENTFUNDEDInternationalCongressandConventionAssociation#ICCAWorldiccaworld.comWHAT´SNEX