大规模定制环境下供应合作机制与契约设计研究

上海交通大学硕士学位论文大规模定制环境下供应合作机制与契约设计研究姓名：邓庆申请学位级别：硕士专业：企业管理指导教师：邵晓峰20080101I2121Internet--ABSTRACTIIRESEARCHONSUPPLYCOOPERATIONOFCOORDIANTIONMECHANISMANDCONTRACTDESIGNUNDERMASSCUSTOMIZAIOTNABSTRACTWiththedevelopmentofscienceandtechnologyaswellasglobalizationeconomy,competitionofthemarket,wherebuyerstakeafavorableposition,ismuchfiercer.So,traditionalmassproductioncannotadapttothemarketwhichcharacterizescustomization,diversificationandchangeability.Thusthemasscustomizationshallbethedominatebusinessmodelinthe21century.Ontheotherhand,enterprisesasindividualsarenotabletosurviveontheirowncapabilityorresourcestoconquersuchamarketanymore,anditissaidthatcompetitionin21centuryisnotamongenterprisesbutamongsupplychains.Currently,therearelotsofstudiesonmassproductionornormalcoordinationmechanismsofsupplychaincontract,butfewscholarspaymuchattentionontheresearchindesigningthesupplychainstructureanddesigningofcontractundermasscustomization.Hereupon,thispaperstudiesrelatedcontextofsupplychaincoordinationundermasscustomizationmodel.Basedongametheory,principle-agentmodel,optimalcontroltheoryandthecombinationofqualitativeandquantitativeanalysis,thispaperanalyzesthestructuremodelofmasscustomizationsupplychaingroundedonInternettechnologyinordertopromotetheinformationperfectlyshared.Thenitsetsupasupplycooperationmodelwhichcontainstwoparties,oneissupplierandtheotheroneismanufacturer(buyer),andaimstomaximizetheprofitofthewholesupplychainbymakingthebestdecisionoftimeforcustomizationandpriceforselling.Combiningpreviousstudyhomeandabroadandbasiccharactersofmasscustomization,thispaperdesignsprofit-sharedcontractundercompletecooperationandincome-sharedcontractunderpricepromotions.Performanceanalysisofcontractsisalsocovered.Andnumeralanalysisisdonetoconfirmtheliabilityofeachmodelandconclusion.KEYWORDS:masscustomization,supplychain,supplymechanism,contractcooperation1T21MartinChristopher211.11.1.1.202060AlvinTofflerFutureShock(1970)StanleyDavisFuturePerfectMassCustomizationB.JosephPineII[1]2DavisPineDavis(one-of-a-kind)Pine[2]GiovaniDaSilveira[3]~[7]HartC[4]~[7][8][9][10]1.1.2.21InternetInternet3InternetInternet-1.21.2.1.Internet-4Mathematica(1)Internet-Internet(2)-(3)----Mathematica1.2.2.InternetInternetInternetInternetInternet5----Mathematica-----6--Internet1-1Fig.1-1StructureofTheThesis71.3[11]1.3.1(1)(2)(3)(4)a)b)(1)(2)8(1)(2)(3)1.3.2Pasternack(1985)1.3.2.1(QuantityFlexibilityContract)Monahan(1984)[12](LotforLot)LeeRosenblatt(1986)[13]GoyalSK.(1987)[14][15]MonahanKhouja[16]ITJustInTime(Dell)90Weng,Z.K.(1995)[17]Weng,Z.K.(1995)[18]9Weng,Z.K.(1999)[19][20][21]1.3.2.2(Revenue-sharingContract)Mortimer[22]7%Dana[23]CachonLariviere[24]Pasternack(2002)[25]Giannoccaro[26]Gerchak(2003)[27]Wang(2004)[28]GiannoccaroPontrandolfo(2004)[29](2005)[30],10[31]Cachon(2005)[32](2006)()[33]1.3.2.3(BuybackContract)Pasternack[34]EmmonsGilbert[35]Wang[36]1.3.2.4(QuantityFlexibilityContract)Sun-Microsystem,IBM,HP1999Lariviere[37]Tsay[38]TsayLovejoy[39]1.3.3Palaka(1998)[40]So(1998)[41]11Pareto[42][43][44][45][46][47][48][49],MTO[50][51](2006)[52]1.3.4[53]1.3.4.1121.3.4.21.3.5[54]Internet[10][55](2003)[56]MDCSGDSS[57]13[58]MC,GTERPMCGTERP[59][60][61][62]1.4--Internet14InternetInternet2.12.1.1[63][64]21MartinSchreierWTP[65]Internet152.1.2[66][67][68][69][70]HenryAigbedoOEM[71]GiovaniDaSilveira[3][6][72][10]ReichwaldRDietrichAJ[73][74]Zipkin(2001)[75]Internet16(1)(2)Internet(3)2.2InternetInternetInternet(Dell)Oracle(NBIC)NIKEDigichoice.com863/CIMS(CIMSNET)2000100020061.1200548.6%InternetInternet[62]Internet176[72]InternetInternetInternet2.3InternetInternetInternet2.3.1(1)2-1Fig.2-1SupplyChainModelofMassProductionInternet18[76]2.3.2Internet2.3.2.1InternetInternet192.3.2.2e-supplyB2C()e-supply2.3.2.3Internet(1)[77]~[79]2-2InternetFig.2-2SupplyChainModelofMassCustomizationbasedonInternetTechnologyPIMCRMIntranetCODPInternet20(CODP)CODP[80](2)Internet(PIM)(CRM)(3)(4)CRM(5)InternetMCInternetInternetInternet212.3.3InternetInternet2-1InternetTab.2-1FundamentalCharactersofSupplyChainModelofMassCustomizationBasedonInternetTechnology2.4Internet(2.3)Internet222.4.12.4.1.1(1)[72]RemkovanHoek(Form)(Time)(Place)[80]SUAJCP,CHANGBY-L[81](CODP)HauLee[82]AmitGarg[83]2-3Fig.2-3AssuranceSystemforSupplyChainModelofMassCustomizationInternetInternet23[84](2)(CODP)IBM(3)(4)a)b)c)d)Internet242.4.1.2InternetInternetNick2.4.1.3InternetB2BInternet25B2C2.4.1.4[85][86][87]2.4.22.4.2.1[88]Internet26Nokia2.4.2.2Internet2.4.2.3GTInternet272.4.2.4InternetProductInformationManagement-PIMPIMInternet2.4.2.5InternetITCPFR(CollaborativePlanning,ForecastingandReplenishment)Internet282.4.3(1)(2)(3)2.52.5.12.5.2Internet292.5.32.5.4InternetInternetERP2.6InternetInternetInternet-30-Internet--3.13.1.1CODPSM(1)(2)MS(3)(4)sc,sc,scsT(5)3.1.2-3.1.2.1PetruzziDada(1999)[89]WangYunzeng(2004)[90](2006)[91]-31xapDb⋅−xbpaD−−=bxPelinPekgun(2002)[92]cLbpa−−λλabcKarimWChangY.(1997)[93]iiiiiiLbpaJ−−λiλiiJiipiiaiiLiibiDLp[94]()()xLpyLpD⋅=,,1)()()bkLpaLpy−+=,pLkpLa,bb1b1≤b1bsmTTL+=mTsT2)x(2005)[95](2006)[96]xµ3.1.2.2mcscssTcα