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I摘要员工激励,是通过一套理性化的制度来反映员工与企业的相互作用，是为了特定的目标而去影响的一种激励方式。从内在需要或动机出发，寻求良好的激励方法，从而强化、引导或改变人们行为的反复动机,它是人们内心的一种状态。员工激励现在越来越广泛的被各大企业所应用，从内在方面寻求企业发展的最大化。同时，全球化的市场竞争，使得企业特别关注员工的激励，这就决定了员工的激励管理在激烈的市场竞争中尤为关键。一是员工是企业最重要的资源，人力资源投入的程度和效果明显影响着企业的竞争力；二是如今最剧烈的竞争是人才的竞争，人才争夺战愈演愈烈。而人才管理的关键是激励。随着人类进入了21世纪，一个以知识为主宰的全新经济时代来临了。在这样一个瞬息万变的时代，人力资源与知识资本优势的独特性成为企业重要的核心技能，人力资源的价值成为衡量企业整体竞争力的标志。于此同时人力资源的管理也不断的提出新的课题，员工激励无疑是这些课题中最为重要的一个。也因此，员工激励的研究决定着企业的发展和兴盛。本文主要阐述了对沈阳移动分公司员工激励研究的过程。员工激励是内心的一种状态，从这个角度出发，在研究过程中会考虑其他因素对沈阳移动分公司员工激励研究的影响，例内在心理素质，外在物质欲望等等。通过具体的总结问题并结合分析问题的原因，得出有益的启示。关键词：激励，员工激励，经验启示IIAbstractEmployeeincentivemechanismisamotivationtoinfluencetheworkersforcertaingoalsusingasetofrationalsystemtoreflecttheinteractionofemployeesandtheenterprise,istospecificgoalsandaninspirationtoinfluencethewaytheinnerneedfromyouormotivation,seekgoodstartofincentives,tostrengthenguidanceorchangepeople'sbehaviormotivationitisagainastateofmindemployeesincentivenowmoreandmorewidelyusedbyeachbigenterprise,frominnerseekingforthemaximizationofenterprisedevelopment.Atthesametime,globalizationofcompetitioninthemarket,makesitpossibleforenterprisestotakeparticularnoteofthemotivationofemployees’，thisdeterminestheemployeeincentivemanagementinthefiercemarketcompetitioniscritical.Ontheonehand,Employeesarethecompany'smostimportantresource,theextenttowhichhumanresourceinvestmentandsignificantinfluenceonthecompetitivenessofenterprises;andtheotherisnowthemostintensecompetitionisthetalentcompetition,battleheatsupbetweenthecompetitionfortalents.Whiletalentsmanagementisthekeyincentive.Withthe21stcenturycoming,humankindembraceawholeneweconomyerainwhichknowledgedominatesall.Insuchatenfoldchangingtimes,thehumanresourcesandtheuniquenessoftheknowledgecapitaladvantagetobecometheenterpriseimportantcoreskills,humanresourcevalueIIImeasuredastheenterprisecompetitivenessofsigns.Meanwhilethemanagementofhumanresourcesandconstantlybroughtforwardanewtopic,employeesincentiveisundoubteddythetopicsofthemostimportantone.Accordingly,motivationalresearchdeterminesthedevelopmentoftheenterprise.ThispapermainlyintroducedtheemployeeincentivemechanismstudyofChinaMobileCommunicationCompanyShenyangBranch.Employeeincentivemechanismisakindofpsychologicalstate.Providedthis,thestudywilltakeotherelementswhichmayinfluencetheresearchintoaccount,forexample,people’smentalityormaterialdesire.Summarizeandidentifyproblems,thustoconcludeusefulrevelations.Keywords:Incentive,employeemotivation,experiencerevelation目录摘要......................................................................................................................IAbstract..............................................................................................................II第一章引言.......................................................................................................11.1问题的提出...........................................................................................11.2研究思路和方法.........................................................................................1第2章员工激励理论概述...............................................................................22.1员工激励概述......................................................................................22.1.1员工激励的含义........................................................................22.1.2员工激励的作用........................................................................22.1.3员工激励的内容........................................................................22.2内在员工激励理论..............................................................................22.2.1期望理论...................................................................................32.2.2公平理论...................................................................................3第3章中国移动通信集团公司沈阳分公司简介...........................................53.1沈阳移动分公司历史沿革..................................................................53.2沈阳移动通信公司人力资源现状......................................................63.3沈阳移动分公司员工激励存在的问题..............................................73.3.1激励形式单一，漠视对员工深层次的激励...........................73.3.2激励措施针对性不强...............................................................73.3.3对激励机制理解不正确、不配套、不平衡...........................7第4章沈阳移动分公司员工激励的经验.......................................................94.1全员、全方位培训..............................................................................94.2与管理管理绩效挂钩，提升管理水平..............................................94.3构建合理的员工流动机制................................................................104.4注重提升人力资源效能....................................................................114.5增强员工参与意识，提升员工凝聚力和创新精神........................124.5.1营造教学氛围，激起参与意识.............................................134.5.2培养质疑能力，放飞创新的翅膀.........................................13第5章沈阳移动分公司员工激励经验的有益启示.......................................145.1提高员工学习培训实效性................................................................145.2强化员工薪酬激励............................................................................145.3建立以“乙方文化”为主的