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电子商务文案学院：工商管理Marketanalysis1,analysisofexistingproductsonthemarket2,consumptioncharacteristicsanalysis3,thetargetconsumergroupanalysisAnalysisofexistingproductsonthemarketChinaistheworld'sseafoodproductionandconsumptioncountry,hasanextensiveseafoodmarket.Withthecontinuouseconomicdevelopment,people'slivingstandardscontinuetoimprove,seafoodconsumptionwillincreaserapidly.Atthesametime,consumerdemandisundergoingsubtlechanges:HierarchyofNeedstopersonalizedanddiversifieddevelopment,moreandmoreattentiontothequalityofserviceprovidedbytheenterprise.Inordertomeetthemarketdemand,newbusinessmodelisimperative.ConsumerAnalysisChinaprofoundfoodculture,consumersgenerallypreferseafood,especiallythevariouspopularseafood,andpork,edibleoilpricesrisesoseafoodbecameanimportantalternativemerchandise.Rationalconsumersbegantodevelopinthedirectionrequiredforseafoodseafoodisnotlimitedtothesurfaceandrequirefast,health,convenience,safetyandsophisticated,humane,high-qualityservices.Aspeople'sworkandlifepressure,consumerslessandlesssparetimeattheirdisposal,inhersparetimeanddonothavetimetobuyseafoodprocessing,thereforeprocessedseafoodisverypopular,consumerswantbusinessthroughdiversification,professionalmanagementformandprovidefresh,nutritious,convenient,deliciousseafooddishes.Analysisofthetargetconsumergroup15-30year-oldconsumers:Theyareintheearlystagesoflife,anythinginlifeisfullofexpectations,likestotrynewthings,daretochallenge.Theyhavehighdemandsforfood,bothdelicious,butalsopayattentiontothefoodenvironment,pettybourgeoisie,sotheyshouldbeamajorseafoodconsumergroups.30---45yearsoldconsumers:Theyaremothersandfatherswhoare,forthelifeoftheconsiderationwillbemoreresponsibleforthepressureisenormous,buttheyalreadyhaveacertaineconomicbase,toachievehigh-gradeconsumption.Consumersover45yearsold:Theyinthedietinaverystrangeposition,theyhavetheabilitytoenjoyahighlevelofconsumption,butprobablybecauseofphysicalreasons,cannotbeexcessiveintakeofhighproteinthings,forseafoodthedemandislimited,andtheypaymoreattentiontotheuseofhealthfood,seafoodproductswillnotbeanimportantdevelopmentgoals.ProductsRestaurantTheme:FreedomCasualRelaxself,enjoyself-Unfettered,nottobetiedReturntoinnocence,returntotheoriginalCoreproducts:seafood,friends,gatheringplacePhysicalproducts:services,environmentAdditionalproducts:TechnologyAttachment-teachyouDIYyourspecialtyseafoodsushiSubjectAdd-RelaxYourselfSeafoodfeaturesFishShellfishShrimpCrabcategoryAlgaeTurtleclassFishFishnutrientslittledifference.Fishandturtleslightlyhighercrudeproteincontentofcrustaceans,molluscslow.Fishisrichingrowthanddevelopmentofthemostimportantnutrients-protein,fishproteincontainsavarietyofessentialaminoacids,isahumanqualityproteinfood,butfishisbetterthanlivestockproducts,moredigestibleandabsorbed.Inaddition,fishalsocontainslinolenicacid,arachidonicacid,linoleicacidandotheressentialfattyacidandeicosapentaenoicacid,docosahexaenoicacid,visible,fishisnotonlygoodfood,healthnutrition,alsoanti-thrombosis,reducebloodviscosity,decreasedbloodpressure,canbeusedforthepreventionandtreatmentofmyocardialinfarction,coronaryheartdisease,vasculitis,cerebralarteriosclerosisandotherdiseases.Meanwhile,thefishcanactivatebraincellsandimprovebrainfunction.ShellfishShellfishhighernutritionalvalueanddelicious.Itsmusclemeat,theratiobetweenthevarioustraceelementsappropriate,highproteincontent,fatcontent,easilydigestedandabsorbedbythebody.Shellfisharerichincalcium,traceelements,suchasiodine,zinc,selenium,copper,iron,cobalt,especiallytheoystermeat,allshellfishhighestzinccontentoffood.ChinesemedicinebelievesthatthereisYinshellfisheyesight,Ruanjian,phlegm,andsomeshellfishandYijingRundirtyrole.Everyonecaneatshellfish,highcholesterol,highbloodcholesterolphysicalpersonsandthosewithgoiter,bronchitis,stomachproblemsandotherdiseasesparticularlysuitable.ShrimpModernmedicalstudieshaveproventhatshrimphighnutritionalvalue,canenhancethebody'simmunityandsexualfunction,kidneyyang,antiprematureaging.Eatshrimp(frying,roasting,stewingcan),warmwinedeliveryservice,cancurekidneyimpotence,chills,bodytired,waistandkneepainandothersymptoms.Ifawomanwithlittleornosweatpostpartummilkmilk,shrimpmeat,500grams,crush,winehotclothesthreetimesaday,andevenservedafewdays,canplaytheroleofprolactin.Shrimpsedativecommonlyusedtotreatneurasthenia,autonomicdysfunctionZhuZheng.Shrimpcanprovidenutritionforthebraindeliciousfood.Shrimpcontainsthreeimportantfattyacids,canmakeapersonalongtimetomaintainfocus.CrabsCrabnutritious,containingprotein,fat,carbohydrates,cholesterol,vitaminA,microgramsthiamine,riboflavin,niacin,vitaminE2,calcium,phosphorus,potassium,sodium,magnesium,iron,zinc,selenium,copper,andmanganese.Crabsarerichinproteinandtraceelements,thebodyhasagoodtonic.Crabsalsoantituberculosiseffectextendtheirgreatbenefitfortherehabilitationoftuberculosis.AlgaInorganicsaltsandalgaefoodsrichinvitamincontent,oneofthebestistheseaweed,theJapanesecalledlongevityfood,healthyfood.Seawithhighnutritionalvalue:sodium,potassium,magnesium,iron,selenium,copper,iodinelevelswererich,particularlyi