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2710Vol.27No.10200110TheStudyofFinanceandEconomicsOct.2001(,200433):,,:;;;:F406114:A:100129952(2001)1020035207,,,,,,,,,,,,,(),,:();();,:11,MR=MC;21A,,P;31,A;41,A,AMR=MC,MR=P,AP=MC:2001204210:(1975-),,,531A,A()(TR)(TC),:=TR-TCA1,A:=TR-TC=P3Qe-ACeQe=0A,,,,,,,2,AMCMC,ACACA,,,P2,P=MC,AEE,QeQe,:=TR-TC=P3Qe-ACeQe,,,,AA,A,,,,A,A,,,,,,,,,():Y=F(K,AL)(1),KL,A:11KL,Y=F(K,AL)=F(K,AL);21n,n=L/L(2)31g,63g=A/A(3),LALL,AL,(A),(M),(M)(A)(E),EAM,E=P(A,M)M0(4)EAM,:E=P(A,M)=AM(5)m:m=M/M(6)(1):Y=F(K,EL)(7)(),(7):Y=EF(K,L)(8):Y=EF(K,L)+EFKK+EFLL(9),EFK,EFLEFK/Y(SK),EFL/Y(SL),SK+SL=1,,:Y/Y=E/E+SKK/K+SLL/L(10)(5)E=AM:E/E=A/A+M/M(11)(10):Y/Y=SKK/K+SLL/L+A/A+M/M(12)0.250.75,1.2%,3%,1.5%,:11,1%,1%,:Y/Y=0.253%+0.751.2%+1.5%+1%=4.15%21,-1%,1%,:Y/Y=0.253%+0.751.2%+1.5%-1%=2.15%2%(4.15%-2.15%=2%)(),,Y=F(K,EL):Y/(EL)=F(K/(EL),I)(13)73y,k,y=Y/(EL)(14)k=K/(EL)(15)(13):y=f(k)(16)KK:K=sY-K(17):s,k=K/(EL)(15),:k/k=K/K-E/E-L/L(18)k,k=(K/K)K/(EL)-(E/E+L/L)K/(EL)(19):k=(K)/(EL)-(E/E+L/L)K(EL)(20)(2)(3)(6)(11)(14)(15)(17)(20),:k=sf(k)-(g+m+n+)k(21),,,:k=0,y=0(22)KY(15),:K=k(EL)(23)K:K/K=k/k+E/E+L/L(24):k/k=0E/E=A/A+M/M=g+m:K/K=m+g+n(K/L):(K/L)(K/L)=k/k+E/E=m+g(25)(14):Y=y(EL)(26),:Y/Y=m+n+g(27)(Y/L):(Y/L)(Y/L)=m+g(28),,()(n),(g)(m),(g)(m)n=1.2%,g=1.5%m=1%,Y/Y=m+n+g=1%+1.2%+1.5%=3.7%83(Y/L)(Y/L)=m+g=1%+1.5%=2.5%m=-1%,Y/Y=m+n+g=-1%+1.2%+1.5%=1.7%(Y/L)/(Y/L)=m+g=-1%+1.5%=0.5%,,,,,,,?,;,;,;,,;,20,(,,):?,,,,()(HerbertSimon),,,:,:,,,1133-a,,ABC,AB,AC,3-b,ABCDFH,AB,AF,BC,DF?:933-a3-b()()3:,(1),,,,,,(2),,,,,,,,,,,21,44,,,,,,;,,,,,,,,,,(),,04(),,,,,,,,,,,,,,,,,,,,,,,,,:H1Z1A,,,1996:[1]DavidRomer.AdvancedMacroeconomics[M].TheMcGrawnHill,1996.[2],1[M]1:,19981[3]1[M]1:,,19961[4]1[M]1:,,19971[5]H11:[M]1:,,19941MotivationAnalysisfromEconomicViewDONGJing(SchoolofManagement,FudanUniversity,Shanghai200433,China)Abstract:Previousstudiesonmotivationmainlyfocusedontheformationandtechniquesofmotivation,seldomonitseconomicsessence,thatis,seldomonhowandinwhatextentmotivationwillpromoteorganizationperformance.Thisarticlediscussesinwhatwaymotivationcanbenefitanorganizationfromthenewviewofeconomics.Keywords:motivation;firmtheory;macrondevelopmentmodel;transactioncosttheory14