管理沟通案例（PDF 114页）

11CHERIECanCopyIveyManagementServicesIveyManagementServicesIveyPublishing,IveyManagementServices,c/oRichardIveySchoolofBusiness,TheUniversityofWesternOntario,London,Canada,Ontario,N6A3K7(519)661-3208(519)661-3882E-mail:[e-mail]©1985,IveyManagementServices.1994512Cherie1993811CherieCherieCherie(1-1)CherieMystigne1-1Cherie198921990199119931035%Cherie1.5%Cherie199121990122•L’Homme•••••••Chic••Mystique•Cherie1290Cherie200Cherie500019921Cherie19931199352581311993810,(1-1)Cherie1991(OPS)(MOPS)MOPS81098MOPS41-1To:BobShawFrom:HeatherKingRE:Operationsandsales/marketingrelations-eleganteCaradaa)•••()b)••c)••••()d)•e)•••51525()HK/sd1993811MOPS672CasesandPublicationServicesCanCopyCasesandPublicationServicesCasesandPublicationServices,WesternBusinessSchool,TheUniversityofWesternOntario,London,Ontario,Canada,N6A3K7(519)661-3208(519)661-3882E-mail:[e-mail]©1984,TheUniversityofWestenOntario1996627(St.Catharines)(WilsonFuelsLimited)(MatherCorporation)(WardCarter)199421718(PortDalhousie)400000(GeraldHudson)194419821206(100140)11=0.3048ProvincialPetroleum624%4()(2-1)22260002-12241994224223322172323?2810033121712148600.75!33223312227(2-2)(2-1)3/424198886922-22-1(1984224)321722439111/239111/21345/82221/22667/81791/2129941887001312.812.81663255011136166217166325509294616539604(224)11136166540343842214410231()()113StephenLongIveyManagementServicesCanCopyIveyManagementIveyPublishing,IveyManagementServies,c/oRichardIveySchoolofBusiness,TheUniversityofWesternOntario,London,Ontario,Canada,N6A3K7(519)661-3208(519)661-3882E-mail:[e-mail]©1986,IveyManagementServices198611(PacificCoesternAirlines)(RhysEyton)198491978135%1981(AirCanada)(CPAir)(Nordair)(QuebecAir)(TransAir)(EasterProvincialAirways)18737767737()7371984(3-1)5040%20%19842800()80%10()26%3-1(3-2)123-1186719701974197419753-126198443011984630()11984831()119841231131985228301985831()17198583111198512311331419811981198119841981198219831(300)19831983198140001984280019843-15024198441531982?198431984819848201985123116198410(3-2)19848(3-3)198491040%(3-4)3-5!1733-1183-2!1.2.99193198512315%!!!!!203-31.?a)b)c)d)e)2.?a)b)c)d)e)3.?a)b)c)d)e)4.?2135.?6.?a)b)c)d)e)7.?a)b)c)d)e)8.?a)b)c)d)e)229.?a)b)c)d)e)10.?a)b)c)d)e)11.?12.a)b)c)d)e)f)g)h)i)(___________________)13.?2333-4!110041.3%200035%41.3%26!YYCMD28/02294-2000(20852071)!243-519841.?68.52.?68.53.?68.04.?53.554.074.550.562.568.554.05.?71.078.080.082.090.086.068.067.080.077.025382.085.089.081.06.?65.07.?72.08.?57.59.?68.010.?78.511.?52.575.061.065.077.02619859273284:AlicedeKoningMargotNortheyIveyManagementServicesCanCopyIveyManagementIveyPublishing,IveyManagementServies,c/oRichardIveySchoolofBusiness,TheUniversityofWesternOntario,London,Ontario,Canada,N6A3K7(519)661-3208(519)661-3882E-mail:[e-mail]©1990,IveyManagementServices1998106199061419893(4-1)18991990Edper50%Trilon198919891280362.5198415%A++1984198419901311619895989160010008600198931990()1990(4-2)19893519895()294()()19906()19898Raconteur(4-3)1989(19903)198912199013114(NOMT)198912(4-4)NOMTNOMTNOMT1990625301.2.3.(90%)(50%)3144-1()%939195949594929698999391949696918894969895929698999391959597898692929895939698999897989999595856678162616072775149496369434636485449514750565254485560444640485659605661697376707278324-23344-3___________Raconteur___________1989QA34QAQA1.2.3.354QANOMTQAShareThriftMSOPMSPP36QAQA(EBP)(MIO)24001200ShareThrift25%25%QAPartnerehip394168619658RTOCEMPCOMMRaconteur3744-4198912NOMT••••••••••NOMTNOMTNOMT38NOMT15%NOMTNOMTNOMT/EdperEdperNOMT394••••40415AlicedeKoningMargotNortheyCasesandPublicationServicesCanCopyCasesandPublicationServicesCasesandPublicationServicesWasternBusinessSchoolTheUniversityofWesternOntario,London,Ontario,Canada,N6A3K7(519)661-3208(519)661-3882E-mail:[e-mail]©1990,TheUniversityofWestenOntario199012151990Trilon15%20%1980~19861980211988Trilon23(5-1)5-142&()70019881989(5-1)25%5-11989123119891988276414209009223768165691459433396444817326038167654432269523880246281297932600301043020217661128032110793368908439383783296853043609196491381626032052225213611261222521387298725100602435()19891988496849681078110781105228987251988CapeTownMBA(5-1)19901.2.3.199019894000001989(5-25-3)1989()()445-1••,••••••••4555-2198919891198984511670250639041701001670460100010050100()1989214?()50()()70??GaryDilbCalvinBrown(416/865-1599);GeoffMackey(416/981-4431)475()198937877838385%83%92%94%89%88%93%100%90%90%92%100%90%89%89%100%93%93%99%100%83%81%92%100%86%85%89%93%75%72%84%80%79%79%77%73%737277917473798648()19894747379787271788163627062666666725858605790-0-077768282797881798%8%7%6%46%46%53%53%30%31%30%24%13%13%8%18%3%3%2%0%90-0-0100090()444441410()545353550(;)58595752484756555147484751505349495()198945453585066667265656470726868727179808185()7271767568686671()5049566565656871605966665959625866656967/676668736463657150()19895626165696463677161606662696870757372757963626462696773726867718171717171767776816665687266666572585862697371787579797984666569766463686633%34%31%31%50%49%50%56%10%9%12