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上海交通大学硕士学位论文上海市会展场馆经营绩效评估体系研究姓名：陈竞春申请学位级别：硕士专业：旅游管理指导教师：过聚荣20090101ISPSS15.0622,,IIRESEARCHONPERFORMANCEEVALUATIONSYSTEMOFEXHIBITIONVENUESINSHANGHAIABSTRACTWiththerapiddevelopmentofourcountry'seconomy,exhibitionindustryisalsobooming.Asthemostimportantbasesoftheexhibitionindustry,exhibitionvenuesareoftenconstructedbythegovernment.Thenhowtorealizethepublicwarfarewhileatthesametimeachieveeconomicinterestshasattractedtheattentionofboththegovernmentandthepublic.Inthissituation,itisobligedforthegovernmentaswellastheoperatorstoevaluatetheoperatingperformancesothattheycanadministrate,monitorandsupervisetheexhibitionvenueseffectively.Throughanalysisofdocuments,interviewingrelativeexpertsandwiththeBSCasthemainguidingprinciple,thisstudycollects32itemsthatcanreflecttheperformanceofexhibitionvenuesandformsthequestionnaire.ThenbyconductingthepreliminaryandformalresearchesandapplyingSPSS15.0softwaretodoexplorativefactoranalysis,six1st-levelindexesand222nd-levelindexesarescreenedandidentifiedforevaluatingtheperformanceofexhibitionvenues.1st-levelindexesincludefinancialdata,customersatisfaction,thesizeandnumberofexhibitionactivities,managementlevel,enterprisegrowthandpublicwarfare.Finally,thestudyusesDelphimethodandAHPtospecifythecontributionofeveryindexintheassessmentindexsystemofoperatingperformanceofexhibitionvenuesinShanghai.Thisresearchhassomesignificanceinimprovingtheorganizationalperformanceassessmentsysteminourcountry.TheassessmentindexsystemIIIcreatedbythisarticlecanbeusedastooltoevaluateoperators'performance,improvetheirmanagement,andtomaximizetheeffectivenessofexhibitionvenuesinShanghai.Keywords:exhibitionvenue,operatingperformance,evaluation11.120200627201020%2006162300,200431.3%200525.1%2006200775%9%9%7%21.21.2.11915%20%,1.2.231.2.31.2.3.4.1.3SPSS15.01.4,4SPSS.15.0spssAHPDelphi1-1Figure1-1Logicalmapofthearticle[0]52.12.22.31988SaalKnight:[0]62.42.4.120()(1920)1911,,,,.,,,,()(202060)2019151918()[0]720602080W.Bennes(1962)(1)(2)(3)(4)Bass(1965)(1)(2)(3)(4)(1)(2)(3).E.(Stanly.E.Seashore)19657Beckhard(1969)1971(Melnnes)30()(Persen)(Lezzig)4001979(EPS)(IRR)EPS,EPS()(20802090)2080[0]8Cameron(1980);;;:CameronVenkatramanAmanujam123HartHartDeloitles(1989)1990Deloitles[0]9HillJohes(1989)2090Robert.S.KaplanDavid.P.Norton1990(1)(2)(3)(4)[0]102.4.21993199519992002()();;32[0]1182.52.5.11234-52.5.2123[0]122.5.32006162634492323[0]1310%2.5.42.5.550%,2005.102.6[0]1493001035006000050000,201090%,,80%[0]153.1,,SPSS15.03.2,,,,,,,3.3[0]163.43.4.13.4.1.1323215432115013187.3%3.4.1.2SPSSforWindows15.01180.5243-1108—10SPSS241868.6%,0.53-23-3[0]173-1Figure3-1Screeplotofthepreliminaryresearch3-1%RotationSumsofSquaredLoadingsTotal%ofVarianceCumulative%4.84815.15015.1503.97612.42627.5752.5267.89535.4782.2166.62542.3951.8076.89849.2931.4636.76056.0521.1276.33462.3871.00866.26868.654[0]183-2RotatedComponentMatrixaComponent12345678.618.809.776.722.818.596.812.463.657.853.733.801.875.728.857.550.645.529.563..481.791..537..589.653.558.498.908..451.545.431.545.512.719.568...773.479.489.538.509.427.691.461.669.693.558.519.817.54660%868.7%,50%88[0]1912345678812367458843.4.23.4.2.120016783.5%[0]203.4.2.22452423.4.2.3SPSSforWindows15.0166665.665%,0.563-2Figure3-2Screeplotoftheformalresearch[0]213-3%RotationSumsofSquaredLoadingsTotal%ofVarianceCumulative%4.14617.27617.2763.73215.55232.8283.57814.90747.7353.52314.67852.4132.84311.84760.2602.73711.40465.6653-4RotatedComponentMatrixaComponent123456.618.776.818.812.657.733.875.857.645.563.791..589.558.908..531.545.545.719...773[0]22.489.784.65212345663.4.3(Cronbach’sAlpha)[0]233-5Cronbach'sAlpha.895.889.893.892.897.8973-6ReliabilityStatisticsCronbach'sAlpha()Cronbach'sAlphaBasedonStandardizedItemsNofItems.809.81824spss0.70.8,3-63.4.4(1)665.7%0.52[0]24SPSS15.060.65-0.7863-7.3691.700.3397.704.3605.684.4129.700.3959.717.3833.700.4129.721.4678.689.4202.655.4598.675.4390.658.4673.683.4994.705.4783.689.5209.711.5017.703.5327.726.4812.686.5465.723.4705.686.4936.695.5351.719.5242.710.5497.726[0]25Wii=1,2,..,nn10Wi1,i=1,2,..,n211=∑=niWin{}mjniUij,...,2,1;,...,2,1=={}mjniWij,...,2,1;,...,2,1==110≤Wiji=12,nj=1,2,,m2111=∑∑==mjniWij4.1(1)2(TheAnalysisHierarchyProcess,AHP)T.L.Sacty70[0]264.2AHP14-1[0]274-1Figure4-1ModeldiagramofAHP23AHPAHP1AHP4-1[0]284-1B1B2B3B4A1B5B6A2B7B8B9B10A3B11B12B13B14B15A4B16B17B18B19A5B20B21A6B222121—9103[0]2912nnaii=1aij=1/aji4-2Figure4-2Modeldiagramofjudgmentmatrix4BBW=λmaxWλmaxBWλmaxWWiAHPλmaxWexpertchoice5CI,CI=(λmax-n)/(n-1)CI=0λmax-nCICIRI1-9RI2CI/RI=CR,CR[0]30CR0.106AiBjAiW4.34.3.11A-A1AA1A2A3A4A5A6WA11312320.280A21/3112110.152A31111320.209A41/21/211210.139A51/311/31/211/20.086A61/211/21210.135CI=0.04;RI=1.24;CR=0.0320.102(A1-B)A1B1B2B3B4B5WB1111220.264B21111/210.201B3111110.193B41/221110.174B51/211110.168CI=0.04;RI=1.12;CR=0.0360.103(A2-B)A2B6B7WB611/20.333B7110.667CI=0;RI=0;CR=00.104(A3-B)[0]31A3B8B9B10B11WB812120.343B91/2111/20.243B1011110.243B111/22110.172CI=0.05;RI=0.9;CR=0.0560.105A4-BA4B12B13B14B15B16WB12162440.482B131/611210.165B141/211210.134B151/41/21/2110.124B161/411110.09