绵阳市楼盘命名的语言文化心理分析

:2008207206:(1966),,:2008102710JournalofMianyangNormalUniversityOct.,2008Vol.27No.10(,621000):,,,20082TOP100100,,,,,:;;;;:H146:A:1672-612x(2008)10-0101-05,,,,,,,,,,,11,,,21,,,,31,,,,,,41,,,,51,,,,,61,,,,,101,71,81,,,,,,,,,;,,11100(%)11616288388433533633733833933102211221222132214221522162217221811191120112111221123112411251126112711281120129113011311132113311341135113611371186,9,958.14%10-17,,18.60%20,1,20,23.26%21,,:,,,,,,,,,,194262,4352455,5552643,37428392,,,,,2-5,6-9,31,,,?100,:15252%21818%30131616%488%533%622%711%100100%,4-6,86%,52%,,18%,16%,:,,,,,,,,,+,+,,,,,:///++,3,,,,,://////++++////;//,,,,,+,,,,,,,,,,11,,,,,,,,,,,21,,,,,31,,,,,,,,,,,,,,,41,,,,,,,,,,51,,,401,,,,,,,11,20,,,,:,,;,,,,,,,,,,,,,,,,,,,,,,21(1),,,,,,,,,,,,,,,(2),,,(3),,,,,(4),,,:[1].[J].,2005,(8):86-88.[2].[J].,2006,(2):62-64.[3].[J].,2004,(9):71-73.[4].[J].,2004,(1):37-40.[5].[J].,2005,(5):22-25.(113)501,,;,;,,,:,;;,:[1].[M].:,1996.[2].[J].(),2000,(4):55-57.[3].[M].:,1987.[4],.[A].[C].:,1996.AnOverviewoftheBooksonSichuanDialectPublishedintheLastDecadeWANGQi2min,CHENGZeng(SchoolofArtsandCommunication,SouthwestJiaotongUniversity,Chengdu,Sichuan,610031)Abstract:SichuandialectisoneoftherepresentativeofficiallanguagesinsouthwestChina.TheresearchonSichuandialecthasachievedlotsofachievementsduringthelastdecadefrom1997to2007,includingthequalityimprovementofrelatedacademicpapersandthewiderresearchonsuchbooksonSichuandialectasShuYuandJiChunTai.InthisarticletheauthorshavegivenanoverviewofthebooksonSichuandialectpublishedduringtheperiodfrom1997to2007,andofferedsomerenewsoftheachievementsnotmentionedinCuiRongchang’stwobooks:SichuanDialectandBashuCultureandTheBooksonSichuanDialectPublishedin1990s.Keywords:Sichuandialect;books;overview(105)ASocialPragmaticsAnalysisofEstateNaminginMianyangCHENGJun(SchoolofLiteratureandTeachingChineseasaForeignLanguage,MianyangNormalUniversity,Mianyang,Sichuan621000)Abstract:MianyanghastakenadvantageofbeingSichuan’ssecondlargestcityintermsoftherealestatein2dustry’srapiddevelopmentinrecentyears.Moreover,thecreativeestatenaminghasbecomeoneofthemostimpor2tantmethodsinitsrecommendedmarketingprocess.UsingtheTop100estatenamingasthemainresource,an2nouncedintheRealEstateWebsiteVisitsPerWeekSituatedintheTOP100bySofangWeb,thewebsiteofMi2angyangrealestate,andreferringtootherestatenaming,theauthorofthisarticlehasconductedaresearchonthepeculiaritiesofMianyang’sestatenamingintermofpragmatics,aimingatrevealingthereflectionofitsculturalori2entationandtheproblemsinitsstandardization,andfinallytheauthorhasofferedsomepossiblesolutions.Keywords:Mianyang;estatenaming;usualname;propernoun;pragmaticsanalysis.311