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PresentedbyMr.JohnHuiHongKongInstituteofRealEstateAdministration香港地產行政學會許永渡2002/10/25REALESTATEOPPORTUNITIESAFTERCHINA’SENTRYINTOTHEWTO–ADVANTAGESFORHONGKONGCOMPANIES中國入世之地產商机020406080100COMMITMENTSOFTHEREALESTATEINDUSTRYFORACCESSIONTOWTO•02-05THE3RDDEVELOPMENTCYCLE第三發展週期•URBANISATION鄉郊城市化•REDUCTIONOFIMPORTTARIFFS免關稅•OPENINGUPOFSERVICESINDUSTRIES開放服務業•ELIMINATIONOFNON-TARIFFRESTRICTIONS-IMPORTQUOTA減除非關稅限制•TRANSPARENCYOFLEGISLATONSANDADMINISTRATIONPROCEDURES整合有關法例，及透明化HONGKONGINVESTORSINSEARCHOFOPPORTUNITIES-在找尋商機INFRASTRUCTUREDEVELOPMENT笵隔皌甅祇甶REALESTATEDEVELOPMENT玻祇甶CONNECTIONSTOSTAKEHOLDERS籔闽诀篶闽玒LANDAPPLICATION/AUCTIONビ叫/┷夹/╃芥PROJECTSALES出售項目計劃PROPERTYMANAGEMENT扳狝叭穨恨瞶SALES&MARKETING崩約綪扳PROJECTPLANNING兜ヘ郸购FINANCE磕戈STRATEGICPLANNING郸菠砏购INVESTMENTOPPORTUNITESщ戈诀穦REALESTATE玻曠祇/щ戈坝HONGKONGDEVELOPERSONTHESTAGE在江湖之港商•CheungKong長江•SunHungKai新鴻基•Swire太古•ShuiOn瑞安•Citic中信泰富•LaiFung麗豐•K.Wah嘉華•Emperor英皇•ChinaOverseas中國海外•Henderson恆基•Hutchison和黃•HangLung恆隆•Royden荾電•Kerry嘉里•…………….CLOSERLINKW/THEPEARLRIVERDELTAREGION與珠三角拉近050100150200250GDP(US$bn)1GDPPerCapita(US$)100Exports(US$bn)1BeijingMunicipalityShanghaiMunicipalityPearlRiverDeltaGuangdongProvinceHongKong•ABIGLEAPOFTHEPRDR飛躍之發展IMPLICATIONTOHONGKONG&INTERNATIONALINVESTORS對香港及國際•HKASBUSINESS,LOGISTIC&TOURISMCENTREOFTHEREGION香港為珠三角之商業、物流、旅遊中心•LONGTERMDEVELOPMENTSTRATEGY長遠發展策略INFILTRATINGTHEYANGZIRIVERDELTAREGION進軍長三角•MIRACLESOFTHEYRDR長三角之奇蹟•IMPLICATIONTOHONGKONG&INTERNATIONALINVESTORS對香港及國際投•PARTNERINGW/THEYRDR長三角之金融、投資服務、上市伙伴•LONGTERMDEVELOPMENTSTRATEGY長遠發展策略ForeignTrade–Export(USD100million)199019952000Shanghai53.21115.77253.54Jiangsu29.4497.82257.7Zhejiang21.8976.98194.44GrossDomesticProduct(100millionYuan)199019952000Shanghai756.452,462.574,551.15PerCapitaGDP5,91018,94234,547RealEstateIndustry3.7591.29251.7ADVANTAGESOFHKDEVELOPERS港商之優勢•EXPERIENCEINDEVELOPINGHIGHRISEANDESTATEDEVELOPMENT發展高層及住宅小區之經驗•ABLETOFACILITATEFINANCIALARRANGEMENT,PLANNING/DESIGN,MARKETING可提供一條龍財務及專業服務•TARGETINGATHIGH/MEDIUMSECTORofMARKET可建設高檔發展-如智能社區,大型商場MARKETINGSTRATEGIES-WEAREUNIQUE港商市場策略•CUSTOMERBASED以客為本•CREATIVELIFE/BUSINESSSTYLE創新生活/商務模式•THEMEDDEVELOPMENT主題發展•INNOVATIVEPLANNING/DESIGN新思維規劃，設計•VIABLEFINANCIALARRANGEMENTS買家資金安排•ATTENTIVEAFTER-SALESSERVICES關注售後服務•MEETINT’LCHALLENGES迎接國際性挑戰CORPORATEMANAGEMENT-BESTPRACTICES-HKSTYLE企業管理–港式最佳實務•EAST+WESTCORPORATE/ETHNICCULTURE貫通東西企業/民族文化•KNOWLEDGEMANAGEMENT知識管理•HUMANRELATIONS人際關係•HISTORICALINFLUENCEOFREALESTATELEGISLATIONS港對內地房地產條例之歷史性影響•VERSATILEFINANCIALRESOURCES多元化之融資渠道•RELENTLESSEFFICIENCY拼命的效率•BRIDGINGLANGUAGEBARRIERS中英語言溝通中介CO-OPETITION-合作與競爭INBUSINESSWARWITHLOCALDEVELOPERS?•MARKETDISTRIBUTIONOFHKDEVELOPERS港商之市場分佈•TARGETCUSTOMERS目標客源•SOURCINGINTERNATIONALFINANCE爭取國際融資•JOINTVENTUREPROJECTS合作項目•MULTI-DISCIPLINEINVESTMENTS多元化投資PROFESSIONALPROPERTYSERVICES-香港房地產專業服務HAVENFORHKPROFESSIONALSPROFESSIONALSERVICESHKCANOFFER香港可提供之專業服務PROMOTION/PRCONSULTANTS崩約/そ闽MARKETING&ADVERTISING崩約/そ闽QS/VALUERS代璸/︳基畍FINANCIALCONTROL癩叭菏北ARCHITECTS縱畍PLANNERS砏购畍ENGINEERS祘畍PROJECTMANAGEMENT兜ヘ郸购PROPERTYMANAGERS穨恨瞶畍FACILITY&PROPERTYMANAGEMENT砞称穨恨瞶REALESTATEADMINISTRATION玻︽現•NEWROLESFORHKBASEDSERVICECOMPANIESPROFESSIONALTRAINING-OPPORTUNITIESFORBOTHHK&MAINLAND專業培訓-交流之契机•CORPORATE&FINANCIALMANAGEMENT企業，財務管理•REALESTATEADMINISTRATION地產行政•KNOWLEDGEMANAGEMENT知識管理•PROJECTMANAGEMENT項目策劃•MARKETINGANDADVERTISING市務/廣告•REALESTATEAGENCY地產代理•FACILITATIES&PROPERTYMANAGEMENT設施及物業管理•ACCOUNTINGSYSTEMS會計系統LISTINGOFREALESTATECOMPANIES地產公司上市LISTNGCOMPANIESLISTINGCOMPANIESLISTINGCOMPANYMERGERLISTNGCOMPANIESLISTNGCOMPANYACQUISITION(LISTINGCOMPANIES)LISTNGCOMPANYLISTNGCOMPANIESSTOCKEXCHANGESTOCK&SECURITIESCOMMISSION•PROJECTRESTRUCTURING項目重組•PROJECTTRANSFER項目轉讓•LISTINGINHKSTOCKMARKET在港上市•LISTINGININTERNATIONALMARKET國際上市•ACQUISITIONANDMERGING收購與合併EXPECTATIONOFTHEMAINLAND’SADAPTATIONTOWTOCHALLENGES迎接WTO挑戰之冀望•MODIFICATIONOFADMINSTRATIONANDMANAGEMENTSYSTEMS調整行政系統•PERFECTINGREALESTATERELATEDLEGISLATIONS完善有關法例•EXPEDITEREFORMOFSOE加快國企改革•IMPROVINGQUALITY&COMPETITIVENESSOFECONOMICSTRUCTURE經濟體系之質素及競爭性•ENHANCINGINVESTMENTENVIRONMENT優化投資環境•謝謝•THANKYOU