ibm演示培训

presentationmethodologyTherearethreestepstomakinganIBMpresentation:(1)planitPlanItoffersadviceonorganizingyourmessage,sharpeningyourfocusonwhatyouwanttosay,andarrangingitinamannerthataudiencescanfollow.(2)prepareitPrepareItisaresourceforconstructinggraphicsupportmaterialsinFreelanceGraphics(PowerPointisalsosupported).Youwillfindinstructionsonhowtoincludeelementssuchastext,chartsandgraphsinastylethatwillbeconsistenttoallouraudiences-anIBMlook,inmuchthesamewaythatouradvertisingandmarketingmaterialshaveadistinctappearance.(3)presentitPresentItofferstipsonhowtodeliverwhatyou'vepreparedeffectivelytoanaudience.Presentationsarenotaboutshowingaseriesofslides;theyareaboutyou,communicatingamessage,withvisualelementsinasupportingrole.PresentationCentralIBMPresentationMethodology1Here’swhatyoudofirst:Stop.Takesometime.AsThomasWatsonSr.usedtoadvise,famously:Think.Youareabouttomountanargument.Whatdoyouneed?Don’tsuccumbtothetemptationofcollectingeveryapparentlyrelevantitemintoajumbleandthentryingtoreshufflethemintoacoherentorder.(“Jimhasanicechartonthis,andLisahassomegoodmarketdata,I’llgetthose.”)That’stheflawedtechniquebehindmanyofthemoreoverblown,leadenpresentationsyou’veeverdozedthrough.That’sworkingback-wards.Instead,startwithnothing…andworkforward.Askyourselfthis:Whatismypoint?Everypresentationisanattempttocommunicatesomething.Itmaybeacomplextopic,withlotsofsupportingdata,butfundamentallytherewillalwaysbesomethingsimpleyouwanttosay.Itmightbe“IBMunderstandsyourbusiness,”or“Thistechnologyisthebestforourrequire-ments”or“Weneedmoretimetodothisjobright.”Figureoutwhatyou’retryingtocommunicate,initssimplest,clearest,mostconciseform.Writeitdown,inonesentence.Doesitmakesense?Doesitreallycuttotheheartofwhatyouneedtoconvey?Ifnot,re-writeit.Ifyouonlycoulddeliverthisonesentencetoyouraudience,withnochartsoranysupportinginformation,wouldthisbetheoneyou’dchoose?Composingthisbasicsentencemighttaketwomin-utes,oritmighttakeanhour.Itdoesn’treallymatterwhich.Justgetitright.Withoutaclearpointofview,youarenavigatingwithoutdirection.Getitwrong,andyou’llstruggletherestoftheway.Getitright,andthepieceswillbeginfallingnaturallyintoplacebehindit.WhereToBeginInherbookSecretsofPowerPresenta-tions,MickiHollidaysuggestsansweringthefollowingquestionsasafirststarttoorganizingyourpresentation:•Whatdoestheaudienceneedtoknow?•Whatdoestheaudiencewanttoknow?•Whatarethepossiblebenefitsofasuccessfulmeetingforthisaudience?(What'sinitforme?)•Whatquestionsmighttheaudiencehave??PresentationCentral(1)planitIBMPresentationMethodology2OK,you’reclearaboutthepointyouneedtoconvey.Butit’ssafetoassumethatyouraudienceisnotpre-paredtoacceptyourmessageonfaith.Afterall,ifeveryoneintheroomalreadyknewwhatyouwantedtotellthem,andagreedwithit,therewouldbenopointwhatevertoyourstandingupandtalking.Thepurposeofyourtalkistomoveyouraudiencetoyourpointofview.Soyouwillhavetobuildyourcase.Youneedtoorganizeyourargument.Makearoughflowchartoftheinformationyouaregoingtopresent.Justsketchitoutonpaper–thisisn’tgoingtobeachartyou’llshow,andyou’llprobablyhavetoreviseitafewtimesanyway.Theorganizingprinciplebehindthisisapyramid:eachstatementyoumakewillhaveone,ormorelikelyseveral,supportingpiecesofinformationunderit.Asyoubuildyourpresentationinthisoutlineform,apyramidwillform,withyourbasicstatementatthetopandeverythingelsearrayedbeneathit.Don’tworryyetabouttheorderinwhichyou’llactuallypresenteachitem.Justgetthemalldownonpapertolookat.ThePyramidPrinciplebooklistedinourrecommendedreadinglistisdevotedtothismethodoforganiza-tion,andit’sausefulresource.Butthebasicideaisreallycommonsense,merelyawayoflayingoutyourinformationsoyoucanarrangeand,lateron,presentitlogically.Let’stakealookatahypotheticalpresentationandhowyoumightorganizeitsvariouselements,usingthistechnique.FromtheTopDownLet’sassumeyourbasicpointis:IBM’ssolutionisyourbestoption,becauseitscombinationofproductsandservicesisintegratedandflexible,andbecauseweunderstandyourbusinesschallenges.Now,putyourselfinyouraudience’sposition.Theywanttoknowwhytheyshouldbelievethis.Theyex-pectproof.Youhave,let’sassume,fourreasons.First,IBMproductsworktogether.Second,IBMofferstheflexibilityofopensystems.Third,IBMservicestieeverythingtogether.Fourth,IBMhasexperienceinthecustomer’sindustry.BuildYourCasePresentationCentral(1)planitIBMPresentationMethodology3Thisistheheartandframeworkofyourpitch.Layitoutgraphically.Younowseethatyou’regoingtoopenbystatingyourmainpoint,andyou’regoingtoproceedthroughyourpresentationbyofferingfactsanddatainthesefourareas.Don’tworryyetaboutwhichwillcomefirst.Takeeachofyoursupportingargumentsanddothesameagain.Buildanotherpyramidundereachofthefour.Under“productsworktogether”youmighthaveinformationabouteachoftheelementsinthesolu-tion:servers,middleware,storage.Youmightwanttotalkaboutinter-divisionaleffortsinIBMtointegratetechnologiesacrossourproductlines.Itwouldlooksomethinglikethis:PresentationCentral(1)planitIBMPresentationMethodology4Forthisexample,wedon’tneedtobothercreatingallthepyramidsthatbuilddownward,butyouwillwanttodothisforyouren