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CreatingEffectiveProposalsUtilizingProposalGraphicsCONSULTINGWhatareProposalGraphics?•They’reworth1,000wordswhenusedproperlyandeffectively–Greatforpageconstraints•Theyshowspatialrelationships•Theybreakupmonotonoustext•Theyconveyinformationquickly•SomeevaluatorsfocusprimarilyongraphicsWhatGraphicsRepresent•Architectures(1-3)–Technicaldiagrams,networktopologies,etc.•ProcessesandMethodologies(4-9)–Managementprocedures,testingprocesses,KPMGmethodologies,etc.•Relationships(10-11)–Organizationalcharts,reportingstructures•StatisticsandRelatedInformation(12-19)–Revenuefigures–Staffbreakdownbyskillarea/degreeGraphicalElements•BackgroundActionCaptions•TitleFigureNumbers•TextMaps/Legends•BoxesCharts•ArrowsBullets•ShadingBalloons•Clip-Art“KeyFeatures”•PhotosIllustrationsGraphicsDevelopmentProcess•Message/Purpose•Architecture/Processes/Relationships•Flow/StartingPoint•Placement/Size(Mockup)•DraftGraphicalElements•ActionCaption•Review-Istheoriginalmessageclear?•Refine(oftengothroughseveraliterations)•ReviewagainActionCaptions•Effectiveforconveyingamessageandreinforcingatheme•Shouldbeinformativeandpositive•Shouldtellthereaderwhattoconcludefromthegraphic,andnotservesolelyasatitle•BadExample:“ProjectSchedule.”•GoodExample:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”SymptomsofBadGraphics•Toomuchtext(1,4)•Toomuchwhitespace(14,17,19)•Noclearmessage(1,3,4)•Noclearentrypoint(1,3,4,9)•Excessiveuseof“red”-soundsanalarm•Poorbalance/symmetry(19)•Poorshading/contrast(2,9,17)•Noconsistency(4,10)TipsandPointers•ClearMessage(12)•5-7SecondTest(15)•FlowandEntryPoint(5)–Left-to-right,top-to-bottom,orcenterout•Organization(2)•Balance/Symmetry(6,10)•AppropriateSize(2,8,16)•UseShadingtoProvideContrast(1,8)MoreTipsandPointers•Consistency–Fonts,shading,shapes,pictures/images,verbtense,capitalization,arrows,titles,clip-art/diagrams,photos•Graphicsshouldbeconservativeandprofessional,notflashy•Graphicscanandshouldreinforcethetext•Checkreferencesforaccuracy•Pageshouldlookthesameupsidedown(12)•Checkspelling/grammar(4)AnyQuestions?•CarlRosenblatt•BDSTManager,PublicServices•Tyson’sTower•703747-6508