kpmg全套内部培训教程3

CreatingEffectiveProposalsUtilizingProposalGraphicsCONSULTING管理资源吧（），提供海量管理资料免费下载！CONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！WhatareProposalGraphics?They’reworth1,000wordswhenusedproperlyandeffectivelyGreatforpageconstraintsTheyshowspatialrelationshipsTheybreakupmonotonoustextTheyconveyinformationquicklySomeevaluatorsfocusprimarilyongraphicsCONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！WhatGraphicsRepresentArchitectures(1-3)Technicaldiagrams,networktopologies,etc.ProcessesandMethodologies(4-9)Managementprocedures,testingprocesses,KPMGmethodologies,etc.Relationships(10-11)Organizationalcharts,reportingstructuresStatisticsandRelatedInformation(12-19)RevenuefiguresStaffbreakdownbyskillarea/degreeCONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！GraphicalElementsBackgroundActionCaptionsTitleFigureNumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“KeyFeatures”PhotosIllustrationsCONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！GraphicsDevelopmentProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/StartingPointPlacement/Size(Mockup)DraftGraphicalElementsActionCaptionReview-Istheoriginalmessageclear?Refine(oftengothroughseveraliterations)ReviewagainCONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！ActionCaptionsEffectiveforconveyingamessageandreinforcingathemeShouldbeinformativeandpositiveShouldtellthereaderwhattoconcludefromthegraphic,andnotservesolelyasatitleBadExample:“ProjectSchedule.”GoodExample:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”CONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！SymptomsofBadGraphicsToomuchtext(1,4)Toomuchwhitespace(14,17,19)Noclearmessage(1,3,4)Noclearentrypoint(1,3,4,9)Excessiveuseof“red”-soundsanalarmPoorbalance/symmetry(19)Poorshading/contrast(2,9,17)Noconsistency(4,10)CONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！TipsandPointersClearMessage(12)5-7SecondTest(15)FlowandEntryPoint(5)Left-to-right,top-to-bottom,orcenteroutOrganization(2)Balance/Symmetry(6,10)AppropriateSize(2,8,16)UseShadingtoProvideContrast(1,8)CONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！MoreTipsandPointersConsistencyFonts,shading,shapes,pictures/images,verbtense,capitalization,arrows,titles,clip-art/diagrams,photosGraphicsshouldbeconservativeandprofessional,notflashyGraphicscanandshouldreinforcethetextCheckreferencesforaccuracyPageshouldlookthesameupsidedown(12)Checkspelling/grammar(4)CONSULTINGProposalGraphics管理资源吧（），提供海量管理资料免费下载！AnyQuestions?CarlRosenblattBDSTManager,PublicServicesTyson’sTower703747-6508