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TRAININGACTIVITYOUTLINE培训活动纲要Task任务：PressClipping剪报Code序号：OH-SM-MC-D401Objectives目的：Attheendofthissession,eachtraineewillbeabletofullyunderstand在此培训结束后，每一个学员都要能明白实施剪报的程序。Standard标准：SeeAttached参见附件Resources培训器材：WhiteboardandMarkPen.白板和马克笔。Method培训方式TrainingSteps培训步骤Time时间Lecture讲座式GroupDiscussion小组讨论1.Explainwhyclippingisimportant?解释剪报的重要性。a.Ourdepartmentdealswithmediaandwehavetoknowwhatthemediaisreportingsothatwecanbuildaclosetiewiththem.我们部门是与媒体打交道的部门，我们必须得明白媒体报道的内容才可以与他们建立密切的联系。b.Clippingisoneeffectivewaytoequipuswithrelevantinformationaboutmedia剪报能有效地使我们获取与媒体相关的消息。c.Theclippedinformationisofficialstatementfromthegovernmentandcreditableindustryorganizations.ItisamajorsourceofinformationforthehotelandtheSales&Marketingdepartment.Theclippinginformation,ifusedproperly,maybecomebusinessleadsandmaterializebusiness.剪报的内容是从政府和可信的信息来源获得的正式的报道，可以为市场销售部和饭店使用。如果使用得当，剪报可以成为带来生意的线索并最终转变成生意。d.Itisalsoanimportantwayforustoknowwhatourcompetitionisdoing这也是我们了解竞争对手在动态的重要方式。2.Howcanweobtainthisinformation?18min18分钟15min15分钟Method培训方式TrainingSteps培训步骤Time时间GroupDiscussion小组讨论我们如何获得这些消息？Givehintandexplainaftertraineeanswers:在学员回答时给予提示：a.Paidlocalnewspaper-tofocusonlocalmarketanddevelopment付款订购的本地刊物-主要是关注本地区市场及发展b.Freesubscription-toknowabouttheregionalandnationalupdates免费订阅刊物-了解国内和亚太区最新消息。c.Website-tokeepinformedoflatestinformation互联网站-了解最新动态d.ForeignlanguagepublicationsinBusinessCenter商务中心的外语刊物3.Whatneedstobeclipped?需要剪辑的内容有哪些？a.AdvertisementandpressreleasesofSt.Regis,Starwood,andTheSt.RegisShanghai.b.瑞吉、喜达屋和上海瑞吉红塔大酒店的广告和新闻发布。c.AdvertisementandPressreleasesoncompetition竞争对手的广告和新闻发布d.Newsonlocalactivitiesinwhichthehotelmaybeabletoparticipate本地活动的新闻。这些活动饭店可能能够参加。e.Newsonthestatisticsissuedbythegovernment关于政府发布的统计数据的报道f.Newsoninvestmentandconferencesthatmaybringbusinesstothehotel关于可能会为饭店带来生意的投资和会议的报道。g.Newsonofficialreportofthemacroeconomicdevelopment,local,national,regionalandglobal.关于本地、全国和区域性及全球宏观经济发展的报道。4.Whatneedstobeindicatedfromtheclipping?剪报需要写明什么？a.Dateoftherelease发布日期b.Nameofthepublication刊物名称c.NameoftheColumn,ifapplicable栏目名称5.Gothroughproceduresonebyone.(refertoprocedure1-8)15min15分钟12min12分钟15min15分钟Method培训方式TrainingSteps培训步骤Time时间将程序全面讲解一遍。(参看程序1-8条)6.Questions提问:a.Whatarethesourceforclippinginformation?剪报的信息来源有哪些？b.Howoftenshouldclippingbesubmittedandcirculated?剪报多久传阅一次？c.Whatneedstobeincludedintheclipping?剪报应写明什么内容？7.Summarywithemphasisonthesourcesofinformation.总结时将重点放在信息的来源上。10min10分钟Method培训方式TrainingSteps培训步骤Time时间