毕马威内部培训教程（如何写建议书）3

CreatingEffectiveProposalsUtilizingProposalGraphicsCONSULTINGCONSULTINGProposalGraphicsWhatareProposalGraphics?They’reworth1,000wordswhenusedproperlyandeffectivelyGreatforpageconstraintsTheyshowspatialrelationshipsTheybreakupmonotonoustextTheyconveyinformationquicklySomeevaluatorsfocusprimarilyongraphicsCONSULTINGProposalGraphicsWhatGraphicsRepresentArchitectures(1-3)Technicaldiagrams,networktopologies,etc.ProcessesandMethodologies(4-9)Managementprocedures,testingprocesses,KPMGmethodologies,etc.Relationships(10-11)Organizationalcharts,reportingstructuresStatisticsandRelatedInformation(12-19)RevenuefiguresStaffbreakdownbyskillarea/degreeCONSULTINGProposalGraphicsGraphicalElementsBackgroundActionCaptionsTitleFigureNumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“KeyFeatures”PhotosIllustrationsCONSULTINGProposalGraphicsGraphicsDevelopmentProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/StartingPointPlacement/Size(Mockup)DraftGraphicalElementsActionCaptionReview-Istheoriginalmessageclear?Refine(oftengothroughseveraliterations)ReviewagainCONSULTINGProposalGraphicsActionCaptionsEffectiveforconveyingamessageandreinforcingathemeShouldbeinformativeandpositiveShouldtellthereaderwhattoconcludefromthegraphic,andnotservesolelyasatitleBadExample:“ProjectSchedule.”GoodExample:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”CONSULTINGProposalGraphicsSymptomsofBadGraphicsToomuchtext(1,4)Toomuchwhitespace(14,17,19)Noclearmessage(1,3,4)Noclearentrypoint(1,3,4,9)Excessiveuseof“red”-soundsanalarmPoorbalance/symmetry(19)Poorshading/contrast(2,9,17)Noconsistency(4,10)CONSULTINGProposalGraphicsTipsandPointersClearMessage(12)5-7SecondTest(15)FlowandEntryPoint(5)Left-to-right,top-to-bottom,orcenteroutOrganization(2)Balance/Symmetry(6,10)AppropriateSize(2,8,16)UseShadingtoProvideContrast(1,8)CONSULTINGProposalGraphicsMoreTipsandPointersConsistencyFonts,shading,shapes,pictures/images,verbtense,capitalization,arrows,titles,clip-art/diagrams,photosGraphicsshouldbeconservativeandprofessional,notflashyGraphicscanandshouldreinforcethetextCheckreferencesforaccuracyPageshouldlookthesameupsidedown(12)Checkspelling/grammar(4)CONSULTINGProposalGraphicsAnyQuestions?CarlRosenblattBDSTManager,PublicServicesTyson’sTower703747-6508