新华联丽景房地产项目投资决策研究

湖南大学硕士学位论文新华联丽景房地产项目投资决策研究姓名：禹云志申请学位级别：硕士专业：@指导教师：李林20070401IIIIIAbstractAstheeconomycontinuestodevelop,therealestateindustrywhichisconsideredtobeasunriseindustryhastakenamoreandmoreimportantroleinthenationaleconomicsystem.Thescalesofrealestateinvestmentareincreasingandmarketconditionsthatwefaceinthedevelopmentprocessbecomeincreasinglycomplex.Practitioner’sconcernoverthedecision-makingprocess,whichisthemostbasicaspectofrealestatedevelopmentprojects,isgrowingandtheyhaveadoptedavarietyofmethods.Atpresent,thoughthemaindecision-makingmethodssuchastheeconomicdecision-makingorriskdecisionaresimpleandeasy-to-use,theycanonlyconcentrateononeaspectoftheinformationusedtomakedecisions.Relativelylessinformationisusedindecision-making,andtheaccuracycannotbeguaranteed.Ontheotherhand,mostofthosemethodscan’tefficientlyintegratethequalitativeanalysisandquantitativeanalysis,sotheycan’tguaranteepracticalityandaccuracyatthesametime.Inthispaper,thetheoryofmulti-objectivedecision-makingwasusedtoanalyzetheinvestmentofLiJinprojectofmacrolinkIncandadecisionwasmadeonthechoiceofthetypeofthisproject.Firstlyanin-depthstudyontheexternalmarketenvironmentandtheinternalenterpriseconditionswasmade.Adecision-makingframeworkmodelofLinJinprojectandsomealternativeinvestmentprogramswereproposed.Secondly,economicevaluationoftheprojectineveryprogramwasmade.TheAnalyticHierarchyProcess(AHP)wasusedtosetuptheframeworkmodelanddeterminetheweightsofeachindicatorinthemodel,andthenFuzzyComprehensiveEvaluation(FCE)wasusedtoevaluateandgradatealltheprogramstogetthebestone.Thismethodisscientificandinnovative.Itcanbeappliedtopracticeofrealestateinvestmentdecision-making.KeyWords:Multi-objectivedecision-making;AHP;FCE;RealestateinvestmentVI1.1............................................................................................62.12000...........................................................72.22000....................................82.32000.......................................................82.42000..............................................................92.52000............................................92.6.......................................................................132.7............................................................172.8.........................................................172.9.......................................................................182.10.........................................................................182.11.........................................................................193.1..............................................223.2.......................................................................244.1..............................................336.1............................................................47VII2.1...............................................................................102.2..................................................................................112.3....................................................................122.4....................................................................132.5................................................................142.6..............................................152.7...........................................................................163.1..........................................224.1................................................................305.1...............................................................................345.2.......................................................................345.3................................................................345.4................................................................355.5...................................355.6............................................................355.7.........................................................365.8.....................................................365.9.....................................................365.10.............................................................................375.11......................................................................375.12..............................................................375.13..............................................................385.14.................................385.15..........................................................385.16.......................................................395.17...................................................395.18...................................................395.19.............................................................................405.20.....................................................................405.21..............................................................415.22..............................................................41I1…______25“3”111.11.1.1GDP10%1.1.270[1][2]2“”1.21.2.1“How-to”RichardN.Ratcliff1961BestFitApproach[3][4]0NPV0IIRR≥0I0NAV0TT0T[5]