评断训练的好坏方式培训

Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc1Measurement评断训练的好坏方式Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc2Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme执行课程TheTrainingCycle训练循环图Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc3IneffectiveTrainingPractices:Before没有效果的训练:训练前•Trainingforcedonpeople(theyneedtowantdevelopment)强迫性的(必需是发於内心的)•Trainingdisconnectedfromstrategicthinkingandjobreality与策略性思考及工作内容无关•Onesizefitsall.Lackoftailoringtoneeds没有因材施教.需要依据每个人不同的需求设计课程.Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc4IneffectiveTrainingPractices:During没有效果的训练:训练中•We’reonlygotthemforashortwhilesolet’sgivethemeverythingweknow填鸭式教学,因为训练的时间通常很短•Schoolteachingmodels(notadultlearningmodels)像学校式的教学(不是成人式的教学方式)•Makingpeoplefeelgood(ratherthanaddingvalue)只让人感觉很舒服(而不是增加他们的知识)Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc5IneffectiveTrainingPractices:After没有效果的训练:训练後•Participantsarebroughtintoaclassroom,getexcited,thenreturntoanenvironmentthatdoesn’talwaysmatchwhattheyhavebeentaught工作的内容与上课的内容无关•Lackofseniormanagementsupport缺乏资深管理阶层人员的支持•Noappreciationforcriticalmass(toofewtoaffectchange)不被大多数的人接受(太少人不能产生影响)•Intermittentandone-shottraining中断或一次性的训练Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc6Evaluation评估训练课程的成效Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc7QuestionsWeAreTryingToAnswer我们试著要回答以下问题1.Hastheprogrammesatisfieditsstatedobjectivestoamajorextent?课程是否有达到原先设想的目标?2.Hastheprogrammesatisfiedthepersonalobjectivesoftheparticipantstoamajorextent?课程是否有满足参加者的个人目标?3.Istheprogrammecost&timeeffectivetoO&M?课程是否对奥美来说是符合时间成本的?4.Haveparticipantsputthelearningintoeffectiveactiononreturntowork?学员是否在返回工作岗位之後能够将所学施展出来?Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc8HappySheets-TheTraditionalApproach快乐表-传统的方式Attheendoftheprogrammeessentiallyasksparticipantstoratethesessiononafivepointscaleandleavesheetbehindonleavingsession在课程结束後,请学员填写一个五点量表,并且请在离开时把填写的问卷留下.Willtellyouifparticipantsareunhappy(e.g.thetoneiswrong).AlmosteverythingelsewillbecloudedOgilvy&MatherRef:TRAINING/TT/6MEASURE/rc9EndOfCourseFeedback(MovingBeyondHappy-Sheets)课程结束的回应(除了快乐表以外)1.Openquestionnaire自由发挥的问卷2.Open-questionquestionnaire开放式申论题问卷3.Scoringquestionnaires计分式的问卷a)Likertscale(喜好度量表)b)Semanticdifferential(语意差异表)Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc10EndOfCourseFeedback(MovingBeyondHappy-Sheets)课程结束的回应(除了快桨表以外)4.Validationquestionnaires符合期望量表5.Actionplanning行动计划6.Pre-Postquestionnaires事前-後问卷Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc11OpenQuestionnairePleasemakeanycommentswhichyoufeelareimportantorsignificantonanyaspectsofthisprogramme.YoumaywishtoaddyournameOgilvy&MatherRef:TRAINING/TT/6MEASURE/rc12TheOpen-QuestionQuestionnaire1.Whichpartsdidyoufindmostuseful?2.Whichpartsdidyoufindleastuseful?3.Whatareyourdirectionsforimprovement?4.Whichaspectsareyoumostlikelytoimplement?5.Anyothercomments?PleaseaddyournameifyouwishtodosoOgilvy&MatherRef:TRAINING/TT/6MEASURE/rc13ScoringQuestionnaireSemanticDifferentialPleaserateeachfactoronthescalebymarkingacrossintheappropriatebox654321LearnedalotLearnedalittleEnjoyedthesessionDidn’tenjoythesessionTheoreticalPracticalUnderstoodeverythingUnderstoodnothingHelpfulUnhelpfulOgilvy&MatherRef:TRAINING/TT/6MEASURE/rc14ScoringQuestionnaireLikertScalePleaseregisterviewsonthefollowingstatementsbyringingtheappropriateboxSA=stronglyagreeD=disagreeA=agreeSD=stronglydisagreeU=uncertainAtleasthalfthemoneywespendontrainingandSAAUDSDdevelopmentiswastedbecauselearningisnottakenback.ToomuchofourtrainingisBRIAN.SAAUDSDSeniormanagementdon’tgiveenoughsupporttoT&D.SAAUDSDWeneedtoputmoreemphasisondaytodaySAAUDSDcoachingonthejob.SendingpeopleoverseasfortrainingisaninefficientSAAUDSDuseoflimitedresourcesOgilvy&MatherRef:TRAINING/TT/6MEASURE/rc15ValidationQuestionnaire1.Didyouobtainwhatyouhopedforfromthisprogramme?PleaseringtherelevantanswerYesMorethanexpectedLessthanexpectedNo2.Howusefuldidyoufindthefollowing?Pleaseringtherelevantscore(1=lowto5=high)a.TrainerTypesIfyougavearating1,2or3pleasestatewhyyouhavegiventhisrating.Ifyouhavegivenaratingor4or5pleasestatehowyouintendtousethislearning.12345Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc16ValidationQuestionnaireb.KolblearningcycleIfyougavearating1,2or3pleasestatewhyyouhavegiventhisrating.Ifyouhavegivenaratingor4or5pleasestatehowyouintendtousethislearning.c.Processtechniques(Buzzgroupsetc..)Ifyougavearating1,2or3pleasestatewhyyouhavegiventhisrating.Ifyouhavegivenaratingor4or5pleasestatehowyouintendtousethislearning.1234512345Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc17ValidationQuestionnaired.EndofcoursefeedbackIfyougavearating1,2or3pleasestatewhyyouhavegiventhisrating.Ifyouhavegivenaratingor4or5pleasestatehowyouintendtousethislearning.3.Whatspecificdirectionsforimprovementwouldyousuggesttoenhancetheeffectivenessoftheprogramme?12345Ogilvy&MatherRef:TRAINING/TT/6MEASURE/rc18ValidationQuestionnaire4.Whatwas/werethemostsignificantevent(s)foryouontheprogramme.Andwhy?5.Whathaveyoulearnedfromtheprogrammewhichyouintendtoputintopractiseonyourreturntowork?Ogilvy&MatherRef:TR